How to Use Search Engine Marketing Services to Increase Your Website’s Ranking

Did you know that link popularity plays a huge part in the ranking of websites by search engines? That means the more links you have point to your website, the higher your website will rank in the results. Now the question becomes how do get you high ranking websites to link to your website?

Webmasters can’t afford to mess around so they must obtain these high-ranking links very quickly. This is especially true of part-time webmasters; every minute is valuable. For that reason, you need to employ three techniques that can help you in your Internet marketing business and provide you with excellent link exchanges with other websites.

Three Internet Marketing Techniques To Help Website Owners Obtain Traffic

Technique 1 – Write An Article

If you want your website ranked by the search engines, you’ll need to write an article about the product/service you provide. By writing your article, your readers can learn who you are and what you are offering to them. Why should you write your article? At the end of it, you’ll place a resource box that gives the reader your website information as well as the URL for that site.

When another website or Webmaster chooses to publish your article, they’ll need to include the resource box. It’s easy to write an article. If you don’t want to do the work, you can hire freelance writers from Elance or some other free lance website. All you need to start a project is to hire a writer and have your budget.

Technique 2 – Submit Articles To Directories

Now that you have your article written, it’s time to submit it to different article directories. By publishing them in article directories, you ensure it gets picked up by ezine publishers as well as website owners who want quality, up to date information. You can find all kinds of article directories on the Internet. The more you submit to, the more backlinks you create for your website. Many article directories are going with the RSS technology. RSS stands for Real Simple Syndication, which means your articles will get further mileage.

Technique 3 – Do Your Own RSS Article Feeds

Another popular Internet marketing technique is using RSS feeds for your articles. You can easily use this by setting up a blog using WordPress.org or Blogger.com. If you’re not used to blogs, then you may want to settle on Blogger.com; however, if you’re more experienced, use WordPress.org.

Once you’ve got this set up, add your articles to the site. Make sure have a hyperlink back to your URL and have an Anchor Text using your targeted keywords. When the search engines spiders are sent out, you’ll end up higher in search engine rankings. Once you’ve done this, submit the new RSS feeds to both RSS directories and search engines.

As you see, it isn’t hard to get high search engine rankings but it will be necessary to create backlinks and do link exchanges to ensure that your article gets seen and read by all your visitors.

Free Classifieds Have Been Delivering High Traffic To Websites For Years

There are so many options available to new businesses these days to get their business information out through inexpensive means, or even free classifieds. Web sites exist which allow any citizen, worldwide, to create advertisements for either a business, or an individual item for sale. These ads can be community specific, but can also be posted and made available to a much wider audience.

One excellent tool that can be utilized are social networking sites. Anyone can advertise their business to friends and family, and via the people on their friend lists, the information goes viral to a wide range of individuals. This is a sort of digital word-of-mouth advertising which many businesses have found to be a tool they use to great success.

Of course, there is still the good old fashioned phone book available as well. Any household which has a traditional land-line receives these books, and many of them do use them when searching for goods or services. Creating a catchy and attractive ad in the phone book can also link people to their business web-site, or other social networking contacts, and they can receive more information about the business from there.

There are a variety of web sites available where average people can post their own commercials. These video sharing sites have tag lines where anyone doing a web search can be linked to their commercial, and can view all the information about the business. This creates a sense of being more personal, as potential customers can actually see the people they are about to do business with.

Many social networking sites allow videos to be linked, as do personal web sites. This allows anyone who views the video to be automatically brought into the business web-site where more information is available. Many people prefer to spend money with small business owners, and certainly no large corporate executive would be speaking on a video to promote his or her business, as these people do not connect with the public as a rule.

The Internet is the most powerful tool small business has to get their name into the public arena. This is a much more affordable alternative to attempting to create a commercial for television. Not only that, but most people watch cable networks, so television is not as useful to advertise to a specific town or community.

Mass mailings and fliers are still an effective means of advertising to a smaller area. Grocery stores everywhere still have bulletin boards out front where a cleverly designed flier can attract plenty of attention, and increase traffic into their business. One can pay a print shop to do it, but the average household printer will work just as well, and generally costs much less.

With the availability of free classifieds, social networking, and video sharing; there are many affordable options for new businesses to get their names out. With a little creativity, and a personal computer, anyone can take advantage of the technology. This is a powerful and affordable tool that any small business can use.