SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Why Do Web Directories Thrive?

Why do web directories thrive in an age where so many people rely on search engines? Internet directories present curated, organized lists of related websites, where searchers can find websites based on a known category rather than the keywords that happen to make up those websites’ contents. Search engines depend on a website containing the given keyword in order to find it, whereas an online directory will direct visitors to the correct page even if the site contains no words at all.

Web or link directories are websites that specialize in linking to websites and sorting those links by category. Unlike a search engine, web directories may wholly ignore the keywords making up a web site’s body text. There are generally no robots feeding links to web directories, rather, the entries are found and sorted into categories and sub categories by human workers. Generally, directories allow website owners to request their websites be included, and then they use editors to ensure suggested links for suitability and correct categorization.

Internet directories have a long history, likely predating search engines as a means of finding content on the Web. As the Web was being developed, World Wide Web inventor Tim Berners-Lee hosted and edited a list of websites on his web space at CERN.

Modern directories are often very general in scope, listing websites over a wide set or regions, categories, and languages. Still, there are some very successful niche directories which focus on specialist areas of the Internet which search engines may not adequately cover. Shopping directories, which list retail ecommerce websites, are perhaps the most popular type of niche web directory. A good example of a niche directory is Healthcare Directory a website containing website links to health related sites.

Among the generalist directories, the Yahoo! Directory and Open Directory Project are good examples of popular generalist web directory sites. The Open Directory Project, or ODP, is notable for the breadth of its categorization and extremely large number of website listings, as well as being freely available for other directories or search engines to base their listings on.

Many of the human edited directories use volunteer editors to curate links in different categories, and the editors may be experts in the relevant subject areas. This means that links and categorization may be quite authoritative, but it also gives rise to long delays in approving websites. To solve this problem, some web directories have started using “wiki” type pages to let the community help where needed.

Directory based sites are not subject to manipulation by search engine optimization techniques, which has made them a desirable place for many webmasters to list their sites — and a target for search engine optimization specialists looking to boost the rankings of clients’ pages. As a result, some web directories will let webmasters pay extra in order to get weight from their link (by virtue of not having a nofollow tag attached), rank higher, or in some cases be included at all. No matter what the model, directory submission is not subject to automation like search engine submissions and optimization tends to be. This limits the degree to which the system is widely gamed.

Bottom line, an expert advise for Internet marketers and website owners – submit your site to as many directories possible. prefer human-edited sites and consider allocating some budget to submit your website to good paid directories.