Post Panda Web Marketing Strategies

Link building is not an easy activity, especially for beginners. You have to take it step by step and of course in the legitimate way. Google today is more oppressive with their rules and regulations when it comes to controlling spam on their search engine which makes it difficult for internet marketers and small businesses to get ranked their websites. Other perceives it as a good thing and also others would claim that it’s the biggest thing happened.

And so, you have to perform legal and careful methods of link building strategies to get listed on search engines such as Google and Yahoo!

The following are the 7 strategies that will help you generate right backlinks and guess what these techniques are commended by Penguin so, no one can claim that they are fake backlinks

Reclaiming the Links

To see for yourself the broken links of your website you must make use of GWT. Go to the GWT, click on your website, a list will appear from which you have to select “Site Health”. Eventually select the “Crawl Errors”. At the bottom a list will appear in which you will get all the URL’s that have back links to your website. Repair the links that are broken with the help of a 301 redirect.

Automatic Attribution

Take full advantage of the attribution service detection like tynt that will boost your traffic up to 40% on a page along with the relevant non anchor links.

Links on Image

Submit your site to a number of CSS directories such as the CSS Mania if you page is created in CSS or CSS Elite and Web Gallery.

Directory Submission

One of the best techniques used for brand marketing. When you use your business name in your anchor text for directory submissions you are improving the brand awareness or your products and websites. When you use your business name, your keyword targeting and gain link building within your directory submission process you are in effect building your brand name at the same time.

Give donations

Look for the “Donators page” and “donations page”. You will get the selection from where you can choose an amount. This way, you can conveniently market your page among the target audience and potential client.

Local Business Market

The best and most-effective links not only for back linking but also for trust building are the links you get from the Better Business Bureau (BBB) and the Chamber of Commerce. You don’t need to worry if ask for a registration fee because the pay you will you will pay for the membership can be considered as the fee for setting up the business. As such, you get a massive traffic for your site that is a huge help on increasing your website popularity.

Create an Appealing and Informative Twitter Account

Twitter, is one of the best social media sites that is widely used by marketers to market their sites and products. Yet, you have to create an account that is well worth and is attractive to your target audience.

SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Why Do Web Directories Thrive?

Why do web directories thrive in an age where so many people rely on search engines? Internet directories present curated, organized lists of related websites, where searchers can find websites based on a known category rather than the keywords that happen to make up those websites’ contents. Search engines depend on a website containing the given keyword in order to find it, whereas an online directory will direct visitors to the correct page even if the site contains no words at all.

Web or link directories are websites that specialize in linking to websites and sorting those links by category. Unlike a search engine, web directories may wholly ignore the keywords making up a web site’s body text. There are generally no robots feeding links to web directories, rather, the entries are found and sorted into categories and sub categories by human workers. Generally, directories allow website owners to request their websites be included, and then they use editors to ensure suggested links for suitability and correct categorization.

Internet directories have a long history, likely predating search engines as a means of finding content on the Web. As the Web was being developed, World Wide Web inventor Tim Berners-Lee hosted and edited a list of websites on his web space at CERN.

Modern directories are often very general in scope, listing websites over a wide set or regions, categories, and languages. Still, there are some very successful niche directories which focus on specialist areas of the Internet which search engines may not adequately cover. Shopping directories, which list retail ecommerce websites, are perhaps the most popular type of niche web directory. A good example of a niche directory is Healthcare Directory a website containing website links to health related sites.

Among the generalist directories, the Yahoo! Directory and Open Directory Project are good examples of popular generalist web directory sites. The Open Directory Project, or ODP, is notable for the breadth of its categorization and extremely large number of website listings, as well as being freely available for other directories or search engines to base their listings on.

Many of the human edited directories use volunteer editors to curate links in different categories, and the editors may be experts in the relevant subject areas. This means that links and categorization may be quite authoritative, but it also gives rise to long delays in approving websites. To solve this problem, some web directories have started using “wiki” type pages to let the community help where needed.

Directory based sites are not subject to manipulation by search engine optimization techniques, which has made them a desirable place for many webmasters to list their sites — and a target for search engine optimization specialists looking to boost the rankings of clients’ pages. As a result, some web directories will let webmasters pay extra in order to get weight from their link (by virtue of not having a nofollow tag attached), rank higher, or in some cases be included at all. No matter what the model, directory submission is not subject to automation like search engine submissions and optimization tends to be. This limits the degree to which the system is widely gamed.

Bottom line, an expert advise for Internet marketers and website owners – submit your site to as many directories possible. prefer human-edited sites and consider allocating some budget to submit your website to good paid directories.