Importance of Building Backlinks for Targeted Website Traffic

A web site without any visitors is nothing but a liability for a business. Its existence is futile unless it gets a quality traffic. A site can gain traffic with the help of backlinks. Backlinks are the number of pages that point back to your site. Building link popularity is very important in order to acquire more traffic. Hence, it should be done in an appropriate manner so as to gain a targeted traffic.

The marketing strategies experience a change every now and then. In order to stand its ground firmly, a site needs the support of strong and quality backlinks. For, the backlinks make a site popular and credible. Backlinks do not just help a site connect to others, they also improve the search engine ranking. Links are counted as votes. Not all links carry the same value. The importance and value of a link depend on the relevancy and credibility of the linked site.

Having a number of inbound links from thematically similar and popular sites help immensely in driving the right quality of traffic towards a web site. Since customers prefer to look for products and services only on popular and reliable sites, they will automatically get directed to a site which has inbound links from these web sites.

The quality and quantity of the traffic depends on the quality of links. Only relevant and authority links help in generating the targeted traffic. One should always refrain from building links just for the sake of building them. Procuring links from irrelevant sites will only drive irrelevant traffic to a web site. They can even lead to a penalty. They should, therefore, be avoided at any cost.

Backlinks are the building blocks which make a web site more visible to a large number of potential customers. In fact, links are the only way a web site can procure customers. Every care should be taken while building links. Quality should never be compromised in temptation of quantity. If built appropriately by using ethical means and posted on relevant sites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.

Here’s How to Direct Traffic to Your Top Content

A solid backlink strategy is helpful in bringing in traffic to your website, but wouldn’t it be great if their first impression was of a page containing some of your top content? Backlink strategies focus mainly on sharing links for all the content you produce, so people may come in to see some of your older, mediocre stuff. While you strive to push out spectacular content each and every time, there’s always a select few that make it to the top. Local SEO companies can help you build pathways for online visitors to take, so that they do find your best content.

Here’s a look at what you can do with your web design to help drive more traffic to your top pieces.

Create Internal Pathways (aka Links)

You’d be surprised to see how many websites fail to utilize an internal linking structure. Most people aren’t going to spend too much time on your site digging around, so you have to point them in the right direction. You can see this being done on certain sites, where links to related content are implemented. You can also direct people to other areas of the site, such as the products page, services page or about us page.

Tips for Making Internal Links Work

If you have done absolutely no internal linking throughout your site, then it’s a good idea to consult with local SEO companies and consider having this done for you by an internet marketing agency (especially if you have hundreds of pages on your site already).

Meanwhile, the following tips can be used to help ensure your internal link building efforts are fruitful:

  • Use a tool like Open Site Explorer to determine the current linking structure of your website.
  • Create links to orphan pages, which are those that don’t have a parent page to direct to it.
  • Start putting contextual links in all of your blog posts, linking to other relevant posts on your website.
  • Use keyword-rich anchor text for all of your links to help boost your search engine optimization.
  • Forget about links from JavaScript and Flash, since these aren’t crawled by search engine spiders.
  • Use different colors for links to help users identify where links are in the text.
  • Never spam a page with a bunch of links – it looks bad to visitors and search engines hate this.
  • Make sure the links you add are relevant and add value to the visitor.

Internal link building takes time, but it’s well-worth the effort. However, if you don’t have the patience or are just too busy to do it yourself, then look for local SEO companies that can perform this task for you.

Free Classifieds Have Been Delivering High Traffic To Websites For Years

There are so many options available to new businesses these days to get their business information out through inexpensive means, or even free classifieds. Web sites exist which allow any citizen, worldwide, to create advertisements for either a business, or an individual item for sale. These ads can be community specific, but can also be posted and made available to a much wider audience.

One excellent tool that can be utilized are social networking sites. Anyone can advertise their business to friends and family, and via the people on their friend lists, the information goes viral to a wide range of individuals. This is a sort of digital word-of-mouth advertising which many businesses have found to be a tool they use to great success.

Of course, there is still the good old fashioned phone book available as well. Any household which has a traditional land-line receives these books, and many of them do use them when searching for goods or services. Creating a catchy and attractive ad in the phone book can also link people to their business web-site, or other social networking contacts, and they can receive more information about the business from there.

There are a variety of web sites available where average people can post their own commercials. These video sharing sites have tag lines where anyone doing a web search can be linked to their commercial, and can view all the information about the business. This creates a sense of being more personal, as potential customers can actually see the people they are about to do business with.

Many social networking sites allow videos to be linked, as do personal web sites. This allows anyone who views the video to be automatically brought into the business web-site where more information is available. Many people prefer to spend money with small business owners, and certainly no large corporate executive would be speaking on a video to promote his or her business, as these people do not connect with the public as a rule.

The Internet is the most powerful tool small business has to get their name into the public arena. This is a much more affordable alternative to attempting to create a commercial for television. Not only that, but most people watch cable networks, so television is not as useful to advertise to a specific town or community.

Mass mailings and fliers are still an effective means of advertising to a smaller area. Grocery stores everywhere still have bulletin boards out front where a cleverly designed flier can attract plenty of attention, and increase traffic into their business. One can pay a print shop to do it, but the average household printer will work just as well, and generally costs much less.

With the availability of free classifieds, social networking, and video sharing; there are many affordable options for new businesses to get their names out. With a little creativity, and a personal computer, anyone can take advantage of the technology. This is a powerful and affordable tool that any small business can use.