Here’s How to Direct Traffic to Your Top Content

A solid backlink strategy is helpful in bringing in traffic to your website, but wouldn’t it be great if their first impression was of a page containing some of your top content? Backlink strategies focus mainly on sharing links for all the content you produce, so people may come in to see some of your older, mediocre stuff. While you strive to push out spectacular content each and every time, there’s always a select few that make it to the top. Local SEO companies can help you build pathways for online visitors to take, so that they do find your best content.

Here’s a look at what you can do with your web design to help drive more traffic to your top pieces.

Create Internal Pathways (aka Links)

You’d be surprised to see how many websites fail to utilize an internal linking structure. Most people aren’t going to spend too much time on your site digging around, so you have to point them in the right direction. You can see this being done on certain sites, where links to related content are implemented. You can also direct people to other areas of the site, such as the products page, services page or about us page.

Tips for Making Internal Links Work

If you have done absolutely no internal linking throughout your site, then it’s a good idea to consult with local SEO companies and consider having this done for you by an internet marketing agency (especially if you have hundreds of pages on your site already).

Meanwhile, the following tips can be used to help ensure your internal link building efforts are fruitful:

  • Use a tool like Open Site Explorer to determine the current linking structure of your website.
  • Create links to orphan pages, which are those that don’t have a parent page to direct to it.
  • Start putting contextual links in all of your blog posts, linking to other relevant posts on your website.
  • Use keyword-rich anchor text for all of your links to help boost your search engine optimization.
  • Forget about links from JavaScript and Flash, since these aren’t crawled by search engine spiders.
  • Use different colors for links to help users identify where links are in the text.
  • Never spam a page with a bunch of links – it looks bad to visitors and search engines hate this.
  • Make sure the links you add are relevant and add value to the visitor.

Internal link building takes time, but it’s well-worth the effort. However, if you don’t have the patience or are just too busy to do it yourself, then look for local SEO companies that can perform this task for you.

Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.