SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Today’s SEO Services in India

With the advent of internet, e-commerce is at its boom. E-commerce makes you enable to your business products to demonstrate world-wide so that you can get benefited more and more with your business. To make your business laced with internet and modern technology you have to at first make website providing information about your business or your products. But how will you get generate more and more traffic to your website so that you can get more and more benefit with your website. This is the area where online marketing or SEO Services emerges. Today, SEO Services or online marketing has been the key to success of any e-commerce business. Without SEO work no one can think successful performance of any website.

At first, we discuss about “what is SEO?” SEO is the abbreviation of Search Engine Optimization or Search Engine Optimizers. SEO is one of the most effective ways to make your website perform better and improve the volume and quality of traffic to a website form search engines for targeted keywords. It is a process to analyze a website and make it search engine friendly so that search engines can easily read and understand it. There are different stages of SEO process. Basically, SEO can be categorized into two parts – On-page optimization and Off-page optimization. On-page optimization refers keyword research, keyword enrich content writing, writing title tag, meta description tag, meta keyword tag, etc. Off-page optimization generally refers to link popularity, link exchange, directory submission, article submission, blog writing, etc.

Basically, search engine optimization needs 8 SEO services techniques i.e. title tag, alt tags, link popularity, keyword density, page size, rich content & theme, neat & nice website design, and in site cross linking. There are also many other works which a search engine optimizer have to do. A good search engine optimizer can make enable your website for better performance and generate more and more traffic towards your site so that you and your business can get more and more benefit. In India there are numerous SEO companies that offer their SEO services globally. Now-a-days, SEO services in India are quite popular and have globally identification in the field of e-commerce and online marketing.

There are several leading professional SEO companies in India catering ever growing market of search engine optimization and internet marketing. They also offer other services like website designing and pay per click for Google AdWords, yahoo search engine marketing, and MSN Adcenter to derive around competitive keywords. An SEO company India has been very popular among several business men around the world. Several companies or businessmen want to services of SEO in India because of its excellent services.

SEO in India is also globally popular for its expertise in link building. Link building is very essential for every SEO work. SEO services India can provide numerous links within a short span and boost your website to perform better. If you too are in search for a search engine optimization or internet marketing or website designing company, you can get assisted with an SEO company India. Surely SEO Services from India can boost your website and make you benefited more and more from your business.

What Are Backlinks? Off-Page SEO

What are backlinks? Backlinks are links to a given website placed in various locations throughout the internet. Strategically placed backlinks help consumer locate the information or products they need. Because of this factor, backlinks are valuable and actually play quite the roll in the online commercial world. In today's ever-evolving technologically driven business world, a company essentially does not exist without a legitimate and stable online presence.

The modern consumer is incredibly dependent on the world-wide-web. Increasing online exposure can be incredibly profitable to businesses offering goods and services of all kinds. SEO, or search engine optimization, is an online marketing strategy used to increase a website's odds of appearing on the initial page of a given Google search query. In case you are unaware, appearing on the first page is proven to be exponentially more profitable. So what are backlinks and how do they fit into all of this?

Using Backlinks for SEO

What are backlinks in the eyes of popular search engines? Google houses a closely calculated algorithm that is used to estimate the value of a website. When referring to a search query, this value is judged by its quality and relevance. The concept is rather simple. Google's goal is obviously to provide internet surfers with the most appropriate search results. This is where the algorithm steps up to the plate.

When calculating the relevance and essential value of a website as compared to a given search query, Google takes a close look at a number of contributing factors. Among these factors is our new friend backlinks. Not only does Google analyze the quantity of backlinks a page has, but they also take the quality of backlinks into consideration.

Quality AND Quantity Matter

Backlinks hosted on high PR websites, like YouTube or highly populated article directories, are very high in the quality department. Google recognizes these websites, and various other highly trafficked web forums, as authority websites. Because of this, these specific backlinks are worth more than the average. Keep in mind that this is not to say that some backlinks are worthless. In general, the more backlinks a website has, the more traffic it receives and, therefore, it is strictly relevant.

Using Tools to Generate Backlinks

Accumulating high quantity and quality backlinks can be tricky for a new website or blog. Often times, internet marketers use article marketing tools to create backlinks. This is essentially the process of off-page search engine optimization. These tools, can be used to post content with backlinks on thousands of websites.

While these tools can save you hours of times and headaches, it is important to use them appropriately. When promoting a young website or blog, it is important that you don't slam Google immediately with thousands of backlinks. Doing so raises a red flag and decreases your page's legitimacy in the eyes of Google. Because of this, it is important that you do what is called dripping. This essentially places your backlinking on a schedule that appears natural and not automated. Efficiently doing so will undoubtedly result in organic website traffic.

If you're looking to turn a profit online, learning to create backlinks is a must. What are backlinks going to mean to your business?

Link Building Service – SEO

For higher search engine placement and to generate ample amount of Web traffic for a particular site, Link Building plays a noteworthy role. The secret does not lie in some magical spell but a strategic conduct to help generate enough traffic for your website. Such services boost site's rankings on search engines. One of a kind is SEO, which stands for Search Engine Optimization. It is with definite keywords or phrases that a target is placed and the rank of a site is helped to get a boost with comparative and quality traffic.

Link popularity services offer quality reciprocal and non-reciprocal link to site proprietors for improved ranking on the search engines. The importance of your site being at the top on a search engine means more people are likely to click onto the site and SEO is one such campaign offering viable and long-lasting solutions. Given that your site ranks at the best position, people will be able to visit your site often since your site will promptly appear on the search engines. This is where this form of link building campaign helps. Any SEO service provider that has experience of a number of years in the same can help your organization get noticed and improve traffic.

Such services as well offer various packages from which you might select as per your needs. The packages these professionals give might comprise the following features.

a) Submitting your site on hundreds of Internet directories with anchor texts
b) Write keyword specific articles in compliance with your website
c) Submission of site on Bookmarking websites
d) One way inbound links to generate quality traffic

A novelty in this link building technique is local SEO that is capable in optimizing and generating more. The latest studies have shown that more people are turning towards searching on the Internet before trying out a product instead of looking in business directories. No matter it is a small or big scale business, spending little and getting more is possible via this link building service since the local area where your business is located could at least be able to get good response. The benefits of your business gets are in the form of foot traffic to the actual location of your business, prospective emails and calls.