Link Popularity – How to Generate High Value Links by Using SocialElves

SocialElves.com is a great website to check out if you have ever wanted to be on the front page of Digg. The people who run this site where the first company of its kind to offer Digg marketing campaigns. What is the significance of this? By having a link to your website on the front page of this network would return you a huge amount of traffic along with greatly raising your link popularity on the top search engines from the high value inbound links you will obtain.

Many people every day go on to Digg and make Diggs for content they really like. If you are one of the lucky people to receive a high amount of votes saying that your content is of high value, you will end up on the front page of the site. Because people will think than that you are a mover and shaker within your industry they will click on the link to read more from you and end up on your website.

SocialElves provides varying levels of services to obtain traffic from the top social networking sites. Because these are all high page ranking sites on the search engines, each one of the postings they make will return you greater link popularity in the form of inbound links. I think you can now see the great power in using this strategy to attract subscribers and customers to your site!

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about link building and inbound marketing.

Link Popularity and Press Releases

The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called “Link Popularity”. Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.

Search Engine Optimization

Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, “on-page” and “off-page”. On- page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let’s look at off-page first.

Off-page

In trying to quantify the importance of a website, search engines have developed sophisticated algorithms that rank web pages for their quality. The largest factor in determining quality is the number of links to a web page. Links are an almost impartial method of determining how popular a website or a web page is. Or to put it another way, quality websites are the most popular and so have the most links to them. AS previously mentioned this is called “Link Popularity”. So to improve your standing on the search engine you need a higher link popularity.

Another very important factor in off-page optimization is the text used to link to your site. This is called the anchor text. Adobe rank the highest in the search engines for the words “click here”. Why should that be? The word “click here” isn’t in the title of the page, nor is it in the page itself! So why does a search engine like Google rank Adobe so high for this term? Because many of the websites linking to Adobe used the words “click” and “here” many times in the anchor text of their links to Adobe. You know… Click here to download Acrobat Reader…

Press Releases

A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines, etc.) They are used to make announcements which are newsworthy. The mistake that many people make when writing press releases is that they don’t find the angle necessary to make their announcement newsworthy. Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Press releases written as sales pieces will be completely ignored.

There are various ways to submit free press releases on-line. Some of the popular sites are:

http://www.free-press-release-center.info

http://www.prweb.com

http://www.prleap.com

How can a press release help with building your link popularity?

Most of the free press release services are text-based which means you will not be able to add any HTML tags and so you can’t add any keyword-optimized links into the press release. However others like the Free Press Release Center (FPRC) allow you to also supply some keywords for that press release. When that page is viewed by someone, including the search engines, the keywords will be used to create links within your press release back to your website.

This means:

There is a one-way link to your website

The link uses the anchor text of your choice

The link is within a natural context of the press release.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. Some services like FPRC allow you to buy a cheap upgrade, which means your press release will remain permanently in their system. This means that your “in context” links with the anchor text of your choice remain permanently for search engines to find and so helping improve your rankings.

When preparing your press release you should optimize it for the keywords which are important for your site, product or company. This means that when someone searches for information in your industry, your press release will be seen as relevant by the search engine.

On-page

There are several factors in on-page optimization. The first is the title of the page. This is almost the first thing the search engine reads when it visits a page. All of the free press release services use the title of your press release as the title of the web page. So when preparing your press release try to put some of your important words in the headline, however don’t force them in as then you will alienate your readers (the journalists).

After the title is the heading tags on the page. Like the title of the page, your headline will become the first heading on the page. Again you should optimize your headline.

If you prepare an optimum press release and select good keywords you can gain valuable incoming links to your site as well as gaining exposure through the media.

Link Popularity Through Directory Submissions

Link popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.

Directory Submission is one of the best way to get natural and one way links for your website. While optimizing your website you must concentrate generating more and more quality one way links. You can either submit your website to these directories at your own or engage some seo company to do the same on your behalf or install a directory submission software though it is not recommended by most of seo experts. Many SEO Experts, Web Directory owners and Search Engines do suggest to submit your links manually whereas you may find hundreds of thousands companies offering fast, easy and cheap software for directory submission. We will discuss one by one the advantages and disadvantes of automatic versus manual submission:-

1. Automatic Submission through Softwares – Automatic Submission is fast and easy and economic too, but most directories use Registration Code for every submission to protect from automatic submission. If you use some software to automatic submission, your submission will fail. There are high chances of improper category selection, if you submit to wrong category, it may be deleted. Another major problem you may face that your submission may be treated as spamming by the Directory owners and the rejection rate may be very high. Everyone hates spamming including search engines and so by the web directories.

2. Manual Submissions – Manual submission task is a labour intensive, time consuming and costly way to build inbound one way links but it gives you a better control in submission process. You submit your website to the most appropriate category and sub category. Many directories reject the submissions mainly because of wrong placement of the website. Most directories have already placed a system to prevent automated submissions in order to regulate quality listings and prevent junk submissions by automated softwares. Moreover while submitting your website to different directories, you must ensure that your submission meets the quality guidelines of each directory that includes right titles, descriptions and anchor text etc.

Now the most important question – can you run the link popularity campaign at your own or you should hire a SEO company for the same.

Do it Yourself – you can submit your links at your own as it is cost-effective and an opportunity to learn about seo techniques and moreover you retain complete control over your site and its link popularity campaign. If you are new to it, you can learn it here also http://www.softsolutionsindia.net/search_engine_optimization/optimize_website_at_my_own.html

Hire a SEO Firm – If you don’t want to shift your focus from the main function of your business, then you have to rely on some seo professional with a lot of knowledge and experience. You may also hire a full time person for this job but you have to pay regular salary with other benefits.

Site’s Link Popularity – How Does Article Marketing Increase Your Link Popularity?

When it comes to page rankings and search engine optimization, increasing your site link popularity is extremely important. How do you go about doing that? And how do you increase your link popularity at a cheap or free price?

You can buy links. But are you really getting the best value for your money? This is very debatable but based on personal experiences I wouldn’t recommend it. Opinions are like voices, everybody’s got their own, so check it out for yourself. The best way to increase your site’s link popularity is to write articles.

Are you sure writing articles works? And if so how?

Yes I am sure article marketing works. All you have to do is write articles that relate to your niche market. You also have to get your readers to go to your website or capture page through your articles with a “resource box.”

A resource box is usually a brief bio about what you and what your business is about. It’s located at the bottom of the article.

After writing your article and resource box, the next thing that you need to do is submit your article to article directories. Once your article is published you will have what is called a live “back-link” which increases your site’s link popularity. The best thing about article marketing is that it’s free and the only thing you need to invest is your time.

My final word of advice is to NEVER STOP WRITING. Make it your job to write and submit an article every day. Submit to multiple directories in order to increase your article and link popularity. No matter how well known the directory is, as long as you get your article out there it’s all good.

Good luck to you and your business.

Link Popularity – What is Link Popularity?

When search engines give a website a rank they also factor in how popular that website is on the basis of how many other websites like to it. Link popularity is basically how many websites link to your website or a page in your website. This is a very important factor in search engine ranking. Search engines routinely send out their spiders, which are actually small programs, to crawl through the links in indexed websites. These spiders follow all the links they see, even the ones going out of an indexed website. This has created the concept of reciprocal linking. Websites will often have reciprocal links pointing to each other. Such an arrangement is reached through mutual consent and through link exchange services. Over the years search engines have become smart and can now figure out if such linking is being carried out for sheer page rank achievement rather than any real relevance.

Today, most link building exercises begin with Yahoo and other web directories such as Joe Ant and Dmoz. There is no clear criteria that helps determine which directory is better than another and most of the time it is just personal preference. One thing to keep in mind is that you should always establish reciprocal links with a website that enjoys better search engine ranking than your own, otherwise it just does not make any sense. Toolbars like Google Toolbar and Alexa can instantly give you the page rank of any website you visit. Note that reciprocal link means that your website will have to feature the link of all websites with whom you decide to exchange links.