Many webmasters who are new to Internet marketing don’t know the difference between inbound and outbound links. It is important to know exactly how these two types of links work in order to develop a successful marketing campaign and promote your website more effectively. If you want to get higher search engine rankings, you need to get quality inbound links or backlinks.
A backlink is any link received by your website from other site. They were originally important as a primary means of web navigation. Today, webmasters are using link building to boost traffic and get a better position in search results. The number of inbound links is an indication of the popularity or importance of your website. The highest quality backlinks are those that are related to your content and come from authoritative sites. There are various tools that you can use track the results of your link building campaign. Many of these programs are free.
Outbound links are important as well. These links start from your site or blog and lead to an external website. They send your visitors and prospects out of or off your site to another destination. These should be of high quality and authoritative. They also shouldn’t link to your competitors. For example, if you have a health related blog, you can use outbound links to physician sites, news sites, or medical journal sites.
When search engines determine the value of a website, they consider the quality and quality of outbound links. If your website allows users to post content, then it is vulnerable to outbound links to poor quality sites. The best way to prevent an association to a bad neighborhood is to make all user-generated links have the no follow tag. The outbound links on your site should point to relevant, original and informative content.
If you decide to start a link building campaign, focus on organic backlinks. If you create original web pages that provide valuable content, people will link to your site and share your posts. Organic backlinks are free. You can also get inbound links by adding your site in web directories, posting on forums, and distributing press releases. Start building relationships with other bloggers and webmasters who have quality sites. Offer to write guests posts for them. A few relevant backlinks are more important and valuable than hundreds or thousands of low quality links. The more genuine backlinks you acquire, the higher will search engine rankings will be.