How To Acquire One Way Inbound Links

How can one get a good ranking in the major search engines ? This is a question, I’m sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. But isn’t there a way to consistently appear in a good position at the major search engines? I think there are ways to achieve this enviable position. One of the ways is what this article is all about. That is, consistently build one way inbound links to your site. Getting other webmasters to link to your site without you linking back.

Link Popularity, link prominence or link reputation is one of the most important elements search engines use to know if a site is an authority site. That is a quality site. However, like all other search engine ranking criteria, webmasters have found ways to beat this hurdle of link popularity. This they have done by exchanging links with one another. This is called reciprocal linking. You link to me and I to you and both of us have increased our link popularity by one.

Webmaster have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.

The purpose of reciprocal linking is to increase link prominence for top search engine positioning and not necessarily for the benefit of web surfers. The search engines will recognize this. I predict that they will start taking this into account when they are changing their algorithms . The webmaster that will survive is one that consistently builds one way inbound links to his site. These types of links are the best. It portrays a site as being an authority site because the site is linked to naturally by other webmasters. Without reciprocal links.

Webmasters would not like to link to just any site unless there is some benefit for their site or site visitors. In this modern world nothing goes for nothing. A webmaster will only link to your site if there is some benefit for his site.

Why webmasters would link voluntarily.

Now in order for you to succeed in this one way inbound link building strategy, you need to know some of these benefits that lead webmaster to link voluntarily. If you like, call it the carrot. In accepting and eating the carrot the webmaster is led to link to your site. Let’s look at some these benefits before we look at how they can be used to entice webmasters to link to you.

1. Webmasters would want to provide good, important and timely information for their visitors. If your site has this information, they will readily link to you. They could for example, point their visitors to a free resource at your site.

2. Webmasters recognize the fact that providing good information creates a good image for their site. Visitors will get to know that the site is a good resource site even though the resource might not be located there. This keeps visitors coming back again and again.

3. There is also the benefit of linking to an authority site. Search engines do award some points for linking to an authority site. Contrary to popular belief that this reduces the overall link popularity of a site, it actually benefits that page . This is my practical experience.

Now how do you acquire these one way inbound links?

1. Provide some useful resource at your site. This is a very powerful incentive for webmasters to link to your site. More so, if this resource is free. It could be a free tool , free software download, free content etc. This gives an incentive for webmasters to point their visitors at this resource. Some the resources you could provide are:

(a) Link popularity check tool

(b) Meta tag generator

(c) Search engine page analyzer

(d) Free CGI scripts

(e) Search engine page ranking check tool etc.

For free and paid scripts go to Hotscript.com or Searchscripts.com. There you will find all kinds of scripts that perform specific functions. Or you can hire a programmer to write a custom script for you. You will find programmers at many sites such as Elance.com.

2. Write good articles and submit to article sites, article syndicate sites and ezine announcement sites. Your article will be published along with your byline with a link pointing to your site. Make sure that the text link has your keywords in it and not your domain name. For example, http://www.ebizstartups.com“> home base business ideas and not http://www.ebizstartups.com“>www.ebizstartups.com

Webmasters are always looking for good content for their websites . Stating in your article that your byline be left intact you will have many one way inbound links pointing at your site in no time. If you cannot write, hire a writer to write your articles for you. There are many places on the net where you can hire a writer for as little as $5 per article. This depends on the number of words per article. One of these places to hire a writer is Elance.com.

Writing in your area of expertise is better. Then you can present your own unique perspective to the topic. If it is not your area of expertise then be sure to research the topic very well . An incisive, well-written article will be snapped up and published by other webmasters, thereby increasing your link popularity considerably.

3. Another way to build your one way inbound link is to participate intensively in newsgroups and discussion forums. By making good and valuable contributions (postings) you establish yourself as an expert. Always try to be different and stand out. Others will see this and check out your profile. This will lead them to check out your site and eventually link to it. If signature files are allowed in the forum use a well-crafted signature file that will pull forum members to your site

4. Enter your site for an award at award sites. If your site is selected for an award, a link is placed to your site and this increases your one way inbound links.

5. You could also acquire one way inbound links by offering to provide testimonials for products you have purchased. Send the manufacturer of the product or service an email offering to provide a testimonial at his site or sales page in return for a link back to your site.

6. Submit your site to directories. Especially, niche or specialist directories. Regional directories are also okay. Submitting your site to specialist directories gives your site a greater chance of being picked up by the search engines than when you submit to a general directory. Also consider paying for submission to some important directories. For a fee, these directories will index your site in their database within two to five business days. For a list of search engines and directories you can submit to for free and for a fee go to add url to directories. Consider hiring a link building company to do your link popularity campaign for you. One of such company is linkexpress.com For a fee they will guarantee a certain number of quality one way inbound links to your site. This might be expensive but the investment will surely pay off with traffic from free search engines.

8. You can offer a discount to webmaster on services you provide at your site in return for a link from their sites.

9. If you have goods or services for sale consider setting up an affiliate program. This is a very good way of rapidly building your link prominence. Make sure your affiliate software is hosted on your server. This ensures that your affiliates’ links point back to your site . Using an affiliate service will most likely mean affiliate links will be pointing at their server, thereby depriving you of links. One very good affiliate software is ASSOTRAC.

Some points to note when building one way inbound links.

Your link popularity increases as websites link to you. However, it must be said that it is not the number but the quality of the links that is important. That is, emphasis should be on quality and not quantity. Not all links are equal. Some are more favored (carry more weight) than others. Some of the things to keep in mind when carrying out inbound links are;

1. Look for quality sites to acquire links from. A link from Dmoz or Yahoo has more weight than one from a small private web site. Submit to free or paid listings in important directories.

2. The way other sites link to you is very important. Try as much as possible, to see that your keywords are in the text link that is linking to you and not your domain name. With your keywords in the text link it portrays your site as an authority site for the keyword.

3. Acquire links from complementary sites. Sites that are in the same industry as yours, but are not your competitors. Links from these type of sites have more weight than from those that are not related to your site.

4. Links from specialist or niche directories also carry more weight than those from less important general directories and your links are easier to find by the search engines.

When submitting to directories, especially for a fee, be sure to choose a relevant category that is not deep down in the directory. Your listing should be at most three clicks away from the home page of the directory. Some engines will not spider deep down.

5. If you have several websites, link them together in such a way that the links are one way inbound links, and not reciprocal links. Also don’t share the same IP address for the sites. All the sites should have unique IPs. This you can ensure by using a different host for each web site.

Conclusion.

Acquiring one way inbound links is the future of link popularity. Sooner the search engines will recognize the artificial nature of reciprocal linking in judging authority sites and will discount this in their algorithm or award less points (weight) to reciprocal links. The methods listed above in acquiring one way inbound links are basic, must do actions for every webmaster wishing to stay long at the top of the search engines.

The author has been earning his living online since 2000. For comprehensive home base business ideas check out one of his sites at http://www.ebizstartups.com There you will find solid, easy-to-do strategies for building a successful home base business.

Backlink Building: What Are Inbound and Outbound Links?

Many webmasters who are new to Internet marketing don’t know the difference between inbound and outbound links. It is important to know exactly how these two types of links work in order to develop a successful marketing campaign and promote your website more effectively. If you want to get higher search engine rankings, you need to get quality inbound links or backlinks.

A backlink is any link received by your website from other site. They were originally important as a primary means of web navigation. Today, webmasters are using link building to boost traffic and get a better position in search results. The number of inbound links is an indication of the popularity or importance of your website. The highest quality backlinks are those that are related to your content and come from authoritative sites. There are various tools that you can use track the results of your link building campaign. Many of these programs are free.

Outbound links are important as well. These links start from your site or blog and lead to an external website. They send your visitors and prospects out of or off your site to another destination. These should be of high quality and authoritative. They also shouldn’t link to your competitors. For example, if you have a health related blog, you can use outbound links to physician sites, news sites, or medical journal sites.

When search engines determine the value of a website, they consider the quality and quality of outbound links. If your website allows users to post content, then it is vulnerable to outbound links to poor quality sites. The best way to prevent an association to a bad neighborhood is to make all user-generated links have the no follow tag. The outbound links on your site should point to relevant, original and informative content.

If you decide to start a link building campaign, focus on organic backlinks. If you create original web pages that provide valuable content, people will link to your site and share your posts. Organic backlinks are free. You can also get inbound links by adding your site in web directories, posting on forums, and distributing press releases. Start building relationships with other bloggers and webmasters who have quality sites. Offer to write guests posts for them. A few relevant backlinks are more important and valuable than hundreds or thousands of low quality links. The more genuine backlinks you acquire, the higher will search engine rankings will be.

SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Links for Ranking – What You Need to Know

When it comes to your SEO campaign, it is always advisable to hire a SEO company to assist you. Unless you have ample time on your hands and you can keep up to date with the latest trends and algorithms of search engine optimization, then hiring a company is going to provide you with a better outcome, helping you achieve results in the long run.

At first, you may decide that hiring the top SEO company is not an option, this could be due to budget.

The problem is that over time you are going to notice that you are not improving in terms of your ranking, in fact you may be dropping down the list and the final choice is to secure a specialist company to assist you moving forward.

One of the things you will need to learn about and understand should you choose to do your own SEO marketing is links.

Links can be rather tricky and some things work and some don’t. The problem with link building is how easy it is to get wrong, which is why you want the top SEO company working with you to help you boost your brand, increase your customer base and improve your online revenue.

Your SEO company will be able to ensure that you don’t have any automatic links. There is online software you can use which will generate links for you in order to save time and energy, but the problem is that you have no idea of the quality of these links. What this means is that in the long run, you may find that the quality of the links cause you to be penalised by Google, in turn, dropping you in rank and allowing your competitors to push their way to the top.

Ensure that the top SEO company you use only uses manual link building. Manual link building, done by hand, ensures that only the best quality links are used. It also ensures that all the links used are active and working, which improves your ranking and helps you grow your business online.

Links should not be easy to get. In fact your SEO company will work hard behind the scenes to source high quality links from reputable sources. The links need to be relevant and interesting to your industry and therefore it will require work to find the right link that is going to help boost your business moving forward.

Ensure any links you choose to incorporate to boost your brand relates to your industry. It is so important that links are relevant in terms of your company, what you do and the products or services you provide. As you can imagine there is no point a home d├ęcor company using links to pet websites or vice versa. Ensure you only use the best quality and relevant links in order for link building to help you achieve success.

Speak to the top SEO company handling your campaign and identify how they choose links, what they do to identify the page, their ranking and their reputation. You only want to use reputable sources, this is not always easy to put a finger on, which means your search engine optimization specialist should have a plan to always ensure you are putting your best foot forward and providing readers with quality links that provide them with information, insight and more.

This means you need to choose the company you will work with wisely and not grab the first option that comes your way. Focus on their success, their ranking and the reviews they have to identify what is going to meet your business needs now and in the future.

Link Popularity – How to Generate High Value Links by Using SocialElves

SocialElves.com is a great website to check out if you have ever wanted to be on the front page of Digg. The people who run this site where the first company of its kind to offer Digg marketing campaigns. What is the significance of this? By having a link to your website on the front page of this network would return you a huge amount of traffic along with greatly raising your link popularity on the top search engines from the high value inbound links you will obtain.

Many people every day go on to Digg and make Diggs for content they really like. If you are one of the lucky people to receive a high amount of votes saying that your content is of high value, you will end up on the front page of the site. Because people will think than that you are a mover and shaker within your industry they will click on the link to read more from you and end up on your website.

SocialElves provides varying levels of services to obtain traffic from the top social networking sites. Because these are all high page ranking sites on the search engines, each one of the postings they make will return you greater link popularity in the form of inbound links. I think you can now see the great power in using this strategy to attract subscribers and customers to your site!

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about link building and inbound marketing.