Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.

Link Popularity – How to Generate High Value Links by Using SocialElves

SocialElves.com is a great website to check out if you have ever wanted to be on the front page of Digg. The people who run this site where the first company of its kind to offer Digg marketing campaigns. What is the significance of this? By having a link to your website on the front page of this network would return you a huge amount of traffic along with greatly raising your link popularity on the top search engines from the high value inbound links you will obtain.

Many people every day go on to Digg and make Diggs for content they really like. If you are one of the lucky people to receive a high amount of votes saying that your content is of high value, you will end up on the front page of the site. Because people will think than that you are a mover and shaker within your industry they will click on the link to read more from you and end up on your website.

SocialElves provides varying levels of services to obtain traffic from the top social networking sites. Because these are all high page ranking sites on the search engines, each one of the postings they make will return you greater link popularity in the form of inbound links. I think you can now see the great power in using this strategy to attract subscribers and customers to your site!

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about link building and inbound marketing.

Contextual Link Building

Contextual Link Building is also known by Contextual Links. This service is the most useful in boosting your website’s ranking in the top search engines. It helps in attaining purposefull advertising and static links so it makes a great impact on search engines. Through focused blog posts, it is one of the best ways to increase the link popularity. It is done by making back links in the content. Most search engines are looking for the content which is new and unique so if your website has unique content then it can be on the top of the search results. It is like an art and only a specialist can handle it in a better way.

Article submission is also great way of this process. With an article of 300 to 400 words, you can submit in-content responses. From high PR and popular blogs, you can try to get back links. So, best way to increase your SERP is to get natural and organic links. Contextual Link Building helps to increase the traffic of your site and improve the visibility of your site in search tools. By improving your link building techniques, you can also rank among the top ten engines. This service also saves your advertising money and crucial time.

Through link building, your website will get most exposure and you can also get the benefit of added resource to your site. By creating awareness and improvement, it can increase the creditability of the website. Using this service with proper guidelines can give you outstanding results and benefits. Many web creators are engaged with this service due to its exclusive advantages. This service get high popularity bit it should be done very safely and properly. So, Contextual Link Building is most important to get high popularity among search engines. But it is also important to take proper guidelines.

5 Link Building Mistakes You Should Watch Out For

Search Engine Optimization was never as strict as it is today. Internet marketers peppered their content with several keywords and literally bought traffic by exchanging links with other sites. However, with two major Panda updates, Google has tightened its reign over internet marketers increasing the challenges for them. The search engine has started taking into account the use of keywords and the quality of links very seriously when ranking pages.

If you’ve noticed a drop in traffic overtime, particularly after the updates, one of the reasons could be a fault in your link building strategy. Here is a list of the common mistakes most internet marketers make and the solutions to it.

1. Do not pay for links, build them –

It is an easy way out of the problem and can help you get 1000’s of links, but obtaining links by paying for them is not beneficial to your business. It might get you some traffic initially. Your business will be penalized if Google finds out about it. Also, the traffic that you get will not convert because it is not targeted.

Instead, invest time and money on building high quality natural links. You can spend money on creating blogs to promote your site.

2. Posting links at the wrong places –

Most marketers promote a business by posting content to places other than their website. Links to the parent website are embedded within the content. The common places include article directories and other websites and blogs that accept guest posts. Marketers choose to post content at blogs that accept content easily.

A strict approval process indicates zero tolerance for poor quality and as such people trust these sites for the information and services they provide. Hence, you should be very selective about where you choose to post content if you’re looking to build quality links.

3. Repeated use of exact anchor texts –

Aggressive use of exact match anchor texts links within the text is another common link building mistake pointed out by SEO experts. It can hurt your search engine ranking badly and also result in your site being penalized.

A better option is to use semantic keyword anchor text links. Semantic keywords are variations of the main keyword you are ranking for and are an effective solution to the problem of excessive use of exact anchor texts.

4. Getting links from irrelevant sites –

The obsession with building links for one’s website often compels one to exchange links with any site willing to exchange links in return. When you exchange links with sites not associated with your niche, you are probably trying to hint to Google that you prefer to take the easy way out.

If you are looking to get back links for your site, choose only relevant sites. For example, if you sell items for babies and toddlers, you can link to a website or blog on parenting or childcare, but definitely not a travel blog.

5. Not writing quality content –

Business owners concentrate on the different ways in which they can build back links for their website by using rich anchor text links. The reality of building quality links lies less in building them and more in earning them by writing quality content. Your audience will voluntarily click links and share them if the content you create is informative, valuable, accurate and engaging.

Link Popularity and Press Releases

The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called “Link Popularity”. Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.

Search Engine Optimization

Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, “on-page” and “off-page”. On- page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let’s look at off-page first.

Off-page

In trying to quantify the importance of a website, search engines have developed sophisticated algorithms that rank web pages for their quality. The largest factor in determining quality is the number of links to a web page. Links are an almost impartial method of determining how popular a website or a web page is. Or to put it another way, quality websites are the most popular and so have the most links to them. AS previously mentioned this is called “Link Popularity”. So to improve your standing on the search engine you need a higher link popularity.

Another very important factor in off-page optimization is the text used to link to your site. This is called the anchor text. Adobe rank the highest in the search engines for the words “click here”. Why should that be? The word “click here” isn’t in the title of the page, nor is it in the page itself! So why does a search engine like Google rank Adobe so high for this term? Because many of the websites linking to Adobe used the words “click” and “here” many times in the anchor text of their links to Adobe. You know… Click here to download Acrobat Reader…

Press Releases

A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines, etc.) They are used to make announcements which are newsworthy. The mistake that many people make when writing press releases is that they don’t find the angle necessary to make their announcement newsworthy. Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Press releases written as sales pieces will be completely ignored.

There are various ways to submit free press releases on-line. Some of the popular sites are:

http://www.free-press-release-center.info

http://www.prweb.com

http://www.prleap.com

How can a press release help with building your link popularity?

Most of the free press release services are text-based which means you will not be able to add any HTML tags and so you can’t add any keyword-optimized links into the press release. However others like the Free Press Release Center (FPRC) allow you to also supply some keywords for that press release. When that page is viewed by someone, including the search engines, the keywords will be used to create links within your press release back to your website.

This means:

There is a one-way link to your website

The link uses the anchor text of your choice

The link is within a natural context of the press release.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. Some services like FPRC allow you to buy a cheap upgrade, which means your press release will remain permanently in their system. This means that your “in context” links with the anchor text of your choice remain permanently for search engines to find and so helping improve your rankings.

When preparing your press release you should optimize it for the keywords which are important for your site, product or company. This means that when someone searches for information in your industry, your press release will be seen as relevant by the search engine.

On-page

There are several factors in on-page optimization. The first is the title of the page. This is almost the first thing the search engine reads when it visits a page. All of the free press release services use the title of your press release as the title of the web page. So when preparing your press release try to put some of your important words in the headline, however don’t force them in as then you will alienate your readers (the journalists).

After the title is the heading tags on the page. Like the title of the page, your headline will become the first heading on the page. Again you should optimize your headline.

If you prepare an optimum press release and select good keywords you can gain valuable incoming links to your site as well as gaining exposure through the media.