Link Popularity Through Directory Submissions

Link popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.

Directory Submission is one of the best way to get natural and one way links for your website. While optimizing your website you must concentrate generating more and more quality one way links. You can either submit your website to these directories at your own or engage some seo company to do the same on your behalf or install a directory submission software though it is not recommended by most of seo experts. Many SEO Experts, Web Directory owners and Search Engines do suggest to submit your links manually whereas you may find hundreds of thousands companies offering fast, easy and cheap software for directory submission. We will discuss one by one the advantages and disadvantes of automatic versus manual submission:-

1. Automatic Submission through Softwares – Automatic Submission is fast and easy and economic too, but most directories use Registration Code for every submission to protect from automatic submission. If you use some software to automatic submission, your submission will fail. There are high chances of improper category selection, if you submit to wrong category, it may be deleted. Another major problem you may face that your submission may be treated as spamming by the Directory owners and the rejection rate may be very high. Everyone hates spamming including search engines and so by the web directories.

2. Manual Submissions – Manual submission task is a labour intensive, time consuming and costly way to build inbound one way links but it gives you a better control in submission process. You submit your website to the most appropriate category and sub category. Many directories reject the submissions mainly because of wrong placement of the website. Most directories have already placed a system to prevent automated submissions in order to regulate quality listings and prevent junk submissions by automated softwares. Moreover while submitting your website to different directories, you must ensure that your submission meets the quality guidelines of each directory that includes right titles, descriptions and anchor text etc.

Now the most important question – can you run the link popularity campaign at your own or you should hire a SEO company for the same.

Do it Yourself – you can submit your links at your own as it is cost-effective and an opportunity to learn about seo techniques and moreover you retain complete control over your site and its link popularity campaign. If you are new to it, you can learn it here also http://www.softsolutionsindia.net/search_engine_optimization/optimize_website_at_my_own.html

Hire a SEO Firm – If you don’t want to shift your focus from the main function of your business, then you have to rely on some seo professional with a lot of knowledge and experience. You may also hire a full time person for this job but you have to pay regular salary with other benefits.

What Can Search Engine Optimisation Do To Your Small Business?

Search Engines optimisation is the task of elevating your website ratings in the major search engines by altering certain indicators of your site both online and off. These alterations will make your site more friendly and allow to better determine what your website is related to. Some websites are very badly optimized and mostly need to be remade in full; while other businesses may only require a few minor modifications to rise up in the Google ranks.

When you approach Google optimisation it is somewhat important that you do not stuff too lots of keywords in your text in a bid to attract the major search engines. Not only will the major search engines punish you for this, but you will in addition turn human visitors away as your message will not be appealing and interesting to read.

Some webmasters hope SEO is not essential and the major search engines will be able to discover their website anyway. Even though the Yahoo and Google are surprisingly smart, they still require some information to make a decision what a website is related to and to conclude if it is a strong match for certain keyword queries, so in the vast majority of occurrences SEO Optimization is essential. Business owners who perform SEO have a distinct advantage over those that don’t.

When SEOing a website, it is extremely vital that it is completed correctly, as poor SEO can push your site further down the rankings, or web giants Google may drop it entirely.

To take care of the optimisation, it is not entirely essential to hire a company as it can be taken care of by yourself. However, the organization of Google optimisation is somewhat complex, and moreover, the mechanics update on a day-to-day basis. To educate yourself on SEO carefully, there is a very long learning curve, and this is exactly why a number of web business owners prefer to hire a professional SEO professional rather than trying to tackle the task themselves. Paying a company additionally gives the company owner more time to engage in what he’s good at, which is running his business and keeping his customers happy, rather than spending a number of hours on site optimisation.

Regardless of whether you choose to hire a organization or undertake Search Engine’s Optimization yourself, this is a vital aspect of working a web business and ought not to be overlooked.

What Are Backlinks? Off-Page SEO

What are backlinks? Backlinks are links to a given website placed in various locations throughout the internet. Strategically placed backlinks help consumer locate the information or products they need. Because of this factor, backlinks are valuable and actually play quite the roll in the online commercial world. In today's ever-evolving technologically driven business world, a company essentially does not exist without a legitimate and stable online presence.

The modern consumer is incredibly dependent on the world-wide-web. Increasing online exposure can be incredibly profitable to businesses offering goods and services of all kinds. SEO, or search engine optimization, is an online marketing strategy used to increase a website's odds of appearing on the initial page of a given Google search query. In case you are unaware, appearing on the first page is proven to be exponentially more profitable. So what are backlinks and how do they fit into all of this?

Using Backlinks for SEO

What are backlinks in the eyes of popular search engines? Google houses a closely calculated algorithm that is used to estimate the value of a website. When referring to a search query, this value is judged by its quality and relevance. The concept is rather simple. Google's goal is obviously to provide internet surfers with the most appropriate search results. This is where the algorithm steps up to the plate.

When calculating the relevance and essential value of a website as compared to a given search query, Google takes a close look at a number of contributing factors. Among these factors is our new friend backlinks. Not only does Google analyze the quantity of backlinks a page has, but they also take the quality of backlinks into consideration.

Quality AND Quantity Matter

Backlinks hosted on high PR websites, like YouTube or highly populated article directories, are very high in the quality department. Google recognizes these websites, and various other highly trafficked web forums, as authority websites. Because of this, these specific backlinks are worth more than the average. Keep in mind that this is not to say that some backlinks are worthless. In general, the more backlinks a website has, the more traffic it receives and, therefore, it is strictly relevant.

Using Tools to Generate Backlinks

Accumulating high quantity and quality backlinks can be tricky for a new website or blog. Often times, internet marketers use article marketing tools to create backlinks. This is essentially the process of off-page search engine optimization. These tools, can be used to post content with backlinks on thousands of websites.

While these tools can save you hours of times and headaches, it is important to use them appropriately. When promoting a young website or blog, it is important that you don't slam Google immediately with thousands of backlinks. Doing so raises a red flag and decreases your page's legitimacy in the eyes of Google. Because of this, it is important that you do what is called dripping. This essentially places your backlinking on a schedule that appears natural and not automated. Efficiently doing so will undoubtedly result in organic website traffic.

If you're looking to turn a profit online, learning to create backlinks is a must. What are backlinks going to mean to your business?

Site’s Link Popularity – How Does Article Marketing Increase Your Link Popularity?

When it comes to page rankings and search engine optimization, increasing your site link popularity is extremely important. How do you go about doing that? And how do you increase your link popularity at a cheap or free price?

You can buy links. But are you really getting the best value for your money? This is very debatable but based on personal experiences I wouldn’t recommend it. Opinions are like voices, everybody’s got their own, so check it out for yourself. The best way to increase your site’s link popularity is to write articles.

Are you sure writing articles works? And if so how?

Yes I am sure article marketing works. All you have to do is write articles that relate to your niche market. You also have to get your readers to go to your website or capture page through your articles with a “resource box.”

A resource box is usually a brief bio about what you and what your business is about. It’s located at the bottom of the article.

After writing your article and resource box, the next thing that you need to do is submit your article to article directories. Once your article is published you will have what is called a live “back-link” which increases your site’s link popularity. The best thing about article marketing is that it’s free and the only thing you need to invest is your time.

My final word of advice is to NEVER STOP WRITING. Make it your job to write and submit an article every day. Submit to multiple directories in order to increase your article and link popularity. No matter how well known the directory is, as long as you get your article out there it’s all good.

Good luck to you and your business.

Link Popularity – What is Link Popularity?

When search engines give a website a rank they also factor in how popular that website is on the basis of how many other websites like to it. Link popularity is basically how many websites link to your website or a page in your website. This is a very important factor in search engine ranking. Search engines routinely send out their spiders, which are actually small programs, to crawl through the links in indexed websites. These spiders follow all the links they see, even the ones going out of an indexed website. This has created the concept of reciprocal linking. Websites will often have reciprocal links pointing to each other. Such an arrangement is reached through mutual consent and through link exchange services. Over the years search engines have become smart and can now figure out if such linking is being carried out for sheer page rank achievement rather than any real relevance.

Today, most link building exercises begin with Yahoo and other web directories such as Joe Ant and Dmoz. There is no clear criteria that helps determine which directory is better than another and most of the time it is just personal preference. One thing to keep in mind is that you should always establish reciprocal links with a website that enjoys better search engine ranking than your own, otherwise it just does not make any sense. Toolbars like Google Toolbar and Alexa can instantly give you the page rank of any website you visit. Note that reciprocal link means that your website will have to feature the link of all websites with whom you decide to exchange links.