When it comes to any type of SEO services you would be interested to get, you will always be told that it is important to smartly choose the keywords that you would like to highlight or use in such campaigns. This is because these keywords play an important part in the success of the SEO campaign you will invest in.
But in addition to SEO campaigns, keywords relevant to your business also have to be present and prominent in a very important element of your venture: your website.
Below are some of the best places on your website to insert or place highly relevant keywords that will help increase traffic to your site:
Your website’s URLs. For each page URL, include important or highly relevant keywords in them since this will help visitors easily make sense of what they will find on the page. However, when doing this, make sure you still keep the URL concise and readable. Internet users usually find links with readable, descriptive terms more trustworthy and as such, it is highly advisable that you include relevant keywords on the names your directory folders and files.
The title tag. The title tag, which shows up as the title in search engine results and on the browser window or tab, is actually the most important place to insert your keywords. Title tags are the first things that search engines scan and they appear as the actual link on search engines as well so it is vital that these tags are made up of relevant keywords. Also, since the title tag is what website visitors immediately see on their windows or tabs, they will most likely use this as the fundamental means of identifying your site.
H1 tags. SEO experts have always recognized the importance of having H1 tags in websites. An H1 tag is one of the commonly used HTML headings in all websites. H1 pertains to the most important title or heading. The H1 tag usually pertains to the title of a post or article as well.
Page content. The contents or posts are the main reason why your website exists and are the most important elements that your visitors will view or read. As such, it only makes sense that they contain the vital keywords relevant to your business. Most SEO experts suggest that a typical page should contain just 2-3 keywords and 4-5 on pages with more copy. However, you need to remember that quality and relevance and quality always wins over keyword density so never stuff each page with too many keywords and that you smoothly and sensibly incorporate or include them in all the contents.