A web site without any visitors is nothing but a liability for a business. Its existence is futile unless it gets a quality traffic. A site can gain traffic with the help of backlinks. Backlinks are the number of pages that point back to your site. Building link popularity is very important in order to acquire more traffic. Hence, it should be done in an appropriate manner so as to gain a targeted traffic.
The marketing strategies experience a change every now and then. In order to stand its ground firmly, a site needs the support of strong and quality backlinks. For, the backlinks make a site popular and credible. Backlinks do not just help a site connect to others, they also improve the search engine ranking. Links are counted as votes. Not all links carry the same value. The importance and value of a link depend on the relevancy and credibility of the linked site.
Having a number of inbound links from thematically similar and popular sites help immensely in driving the right quality of traffic towards a web site. Since customers prefer to look for products and services only on popular and reliable sites, they will automatically get directed to a site which has inbound links from these web sites.
The quality and quantity of the traffic depends on the quality of links. Only relevant and authority links help in generating the targeted traffic. One should always refrain from building links just for the sake of building them. Procuring links from irrelevant sites will only drive irrelevant traffic to a web site. They can even lead to a penalty. They should, therefore, be avoided at any cost.
Backlinks are the building blocks which make a web site more visible to a large number of potential customers. In fact, links are the only way a web site can procure customers. Every care should be taken while building links. Quality should never be compromised in temptation of quantity. If built appropriately by using ethical means and posted on relevant sites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.