Backlink Building: What Are Inbound and Outbound Links?

Many webmasters who are new to Internet marketing don’t know the difference between inbound and outbound links. It is important to know exactly how these two types of links work in order to develop a successful marketing campaign and promote your website more effectively. If you want to get higher search engine rankings, you need to get quality inbound links or backlinks.

A backlink is any link received by your website from other site. They were originally important as a primary means of web navigation. Today, webmasters are using link building to boost traffic and get a better position in search results. The number of inbound links is an indication of the popularity or importance of your website. The highest quality backlinks are those that are related to your content and come from authoritative sites. There are various tools that you can use track the results of your link building campaign. Many of these programs are free.

Outbound links are important as well. These links start from your site or blog and lead to an external website. They send your visitors and prospects out of or off your site to another destination. These should be of high quality and authoritative. They also shouldn’t link to your competitors. For example, if you have a health related blog, you can use outbound links to physician sites, news sites, or medical journal sites.

When search engines determine the value of a website, they consider the quality and quality of outbound links. If your website allows users to post content, then it is vulnerable to outbound links to poor quality sites. The best way to prevent an association to a bad neighborhood is to make all user-generated links have the no follow tag. The outbound links on your site should point to relevant, original and informative content.

If you decide to start a link building campaign, focus on organic backlinks. If you create original web pages that provide valuable content, people will link to your site and share your posts. Organic backlinks are free. You can also get inbound links by adding your site in web directories, posting on forums, and distributing press releases. Start building relationships with other bloggers and webmasters who have quality sites. Offer to write guests posts for them. A few relevant backlinks are more important and valuable than hundreds or thousands of low quality links. The more genuine backlinks you acquire, the higher will search engine rankings will be.

Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.

Importance of Building Backlinks for Targeted Website Traffic

A web site without any visitors is nothing but a liability for a business. Its existence is futile unless it gets a quality traffic. A site can gain traffic with the help of backlinks. Backlinks are the number of pages that point back to your site. Building link popularity is very important in order to acquire more traffic. Hence, it should be done in an appropriate manner so as to gain a targeted traffic.

The marketing strategies experience a change every now and then. In order to stand its ground firmly, a site needs the support of strong and quality backlinks. For, the backlinks make a site popular and credible. Backlinks do not just help a site connect to others, they also improve the search engine ranking. Links are counted as votes. Not all links carry the same value. The importance and value of a link depend on the relevancy and credibility of the linked site.

Having a number of inbound links from thematically similar and popular sites help immensely in driving the right quality of traffic towards a web site. Since customers prefer to look for products and services only on popular and reliable sites, they will automatically get directed to a site which has inbound links from these web sites.

The quality and quantity of the traffic depends on the quality of links. Only relevant and authority links help in generating the targeted traffic. One should always refrain from building links just for the sake of building them. Procuring links from irrelevant sites will only drive irrelevant traffic to a web site. They can even lead to a penalty. They should, therefore, be avoided at any cost.

Backlinks are the building blocks which make a web site more visible to a large number of potential customers. In fact, links are the only way a web site can procure customers. Every care should be taken while building links. Quality should never be compromised in temptation of quantity. If built appropriately by using ethical means and posted on relevant sites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.

Contextual Link Building

Contextual Link Building is also known by Contextual Links. This service is the most useful in boosting your website’s ranking in the top search engines. It helps in attaining purposefull advertising and static links so it makes a great impact on search engines. Through focused blog posts, it is one of the best ways to increase the link popularity. It is done by making back links in the content. Most search engines are looking for the content which is new and unique so if your website has unique content then it can be on the top of the search results. It is like an art and only a specialist can handle it in a better way.

Article submission is also great way of this process. With an article of 300 to 400 words, you can submit in-content responses. From high PR and popular blogs, you can try to get back links. So, best way to increase your SERP is to get natural and organic links. Contextual Link Building helps to increase the traffic of your site and improve the visibility of your site in search tools. By improving your link building techniques, you can also rank among the top ten engines. This service also saves your advertising money and crucial time.

Through link building, your website will get most exposure and you can also get the benefit of added resource to your site. By creating awareness and improvement, it can increase the creditability of the website. Using this service with proper guidelines can give you outstanding results and benefits. Many web creators are engaged with this service due to its exclusive advantages. This service get high popularity bit it should be done very safely and properly. So, Contextual Link Building is most important to get high popularity among search engines. But it is also important to take proper guidelines.

5 Link Building Mistakes You Should Watch Out For

Search Engine Optimization was never as strict as it is today. Internet marketers peppered their content with several keywords and literally bought traffic by exchanging links with other sites. However, with two major Panda updates, Google has tightened its reign over internet marketers increasing the challenges for them. The search engine has started taking into account the use of keywords and the quality of links very seriously when ranking pages.

If you’ve noticed a drop in traffic overtime, particularly after the updates, one of the reasons could be a fault in your link building strategy. Here is a list of the common mistakes most internet marketers make and the solutions to it.

1. Do not pay for links, build them –

It is an easy way out of the problem and can help you get 1000’s of links, but obtaining links by paying for them is not beneficial to your business. It might get you some traffic initially. Your business will be penalized if Google finds out about it. Also, the traffic that you get will not convert because it is not targeted.

Instead, invest time and money on building high quality natural links. You can spend money on creating blogs to promote your site.

2. Posting links at the wrong places –

Most marketers promote a business by posting content to places other than their website. Links to the parent website are embedded within the content. The common places include article directories and other websites and blogs that accept guest posts. Marketers choose to post content at blogs that accept content easily.

A strict approval process indicates zero tolerance for poor quality and as such people trust these sites for the information and services they provide. Hence, you should be very selective about where you choose to post content if you’re looking to build quality links.

3. Repeated use of exact anchor texts –

Aggressive use of exact match anchor texts links within the text is another common link building mistake pointed out by SEO experts. It can hurt your search engine ranking badly and also result in your site being penalized.

A better option is to use semantic keyword anchor text links. Semantic keywords are variations of the main keyword you are ranking for and are an effective solution to the problem of excessive use of exact anchor texts.

4. Getting links from irrelevant sites –

The obsession with building links for one’s website often compels one to exchange links with any site willing to exchange links in return. When you exchange links with sites not associated with your niche, you are probably trying to hint to Google that you prefer to take the easy way out.

If you are looking to get back links for your site, choose only relevant sites. For example, if you sell items for babies and toddlers, you can link to a website or blog on parenting or childcare, but definitely not a travel blog.

5. Not writing quality content –

Business owners concentrate on the different ways in which they can build back links for their website by using rich anchor text links. The reality of building quality links lies less in building them and more in earning them by writing quality content. Your audience will voluntarily click links and share them if the content you create is informative, valuable, accurate and engaging.