SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Importance of Building Backlinks for Targeted Website Traffic

A web site without any visitors is nothing but a liability for a business. Its existence is futile unless it gets a quality traffic. A site can gain traffic with the help of backlinks. Backlinks are the number of pages that point back to your site. Building link popularity is very important in order to acquire more traffic. Hence, it should be done in an appropriate manner so as to gain a targeted traffic.

The marketing strategies experience a change every now and then. In order to stand its ground firmly, a site needs the support of strong and quality backlinks. For, the backlinks make a site popular and credible. Backlinks do not just help a site connect to others, they also improve the search engine ranking. Links are counted as votes. Not all links carry the same value. The importance and value of a link depend on the relevancy and credibility of the linked site.

Having a number of inbound links from thematically similar and popular sites help immensely in driving the right quality of traffic towards a web site. Since customers prefer to look for products and services only on popular and reliable sites, they will automatically get directed to a site which has inbound links from these web sites.

The quality and quantity of the traffic depends on the quality of links. Only relevant and authority links help in generating the targeted traffic. One should always refrain from building links just for the sake of building them. Procuring links from irrelevant sites will only drive irrelevant traffic to a web site. They can even lead to a penalty. They should, therefore, be avoided at any cost.

Backlinks are the building blocks which make a web site more visible to a large number of potential customers. In fact, links are the only way a web site can procure customers. Every care should be taken while building links. Quality should never be compromised in temptation of quantity. If built appropriately by using ethical means and posted on relevant sites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.

Uncommon Ways to Build Quality Backlinks

The creation of backlinks to your website will improve its ability to rank in search engines; these backlinks can be built in a variety of ways from social bookmarking to forum participation.

There are, however, many uncommon ways that you could be building backlinks (which many aren’t taking advantage of); this post will share some of these uncommon approaches so you can easily integrate them into your link building campaign.

“Create Badges for Websites” – A “badge” is nothing more than a design element which shows that a web user has participated in some kind of online activity. One great example of using badges for link building is when others participate in blog contests; you could make it a requirement that these users place a badge on their website as being one of the participants which instantly gives you a quality link back to your website. Another method would be to hold a “best of” within your niche; call together your community to vote on the top players within your niche and give badges out to those that have won!

“Answer Online Questions” – Websites such as Yahoo Answers and Quora have sprung up all over the web within the last few years; these websites allow its users to answer each others’ questions and even link to resources which they may find helpful to the person asking the question. Although this method of link building is a bit uncommon, it can be very effective for building backlinks when you answer questions related to your niche and include a resource on your own website.

“Create a Sticky Forum Thread” – Just as you would with creating content for your own website; aim to create an essential resource for a niche forum. “Sticky” posts, as they are called, are thread which has been “stuck” to the top of forums which are essential reading to new members and are highly resourceful to anyone that may need to be reminded about a topic. Pour all of your energy into creating a thread which collects a variety of helpful resources as well as providing your own; not only will you create a sense of authority (within your topic) but if you’re “stuck” to the top of the thread, you could receive thousands of visits and backlinks to your website.

“Work on BIG Projects” – Network with other website or blog owners within your niche; ask if they need help with their own projects and in exchange for your time, you could be associated with the project (which could include a backlink). If the project takes off and becomes popular on the web, you’ll go along for the ride and naturally build links as others include you in the description of those that are behind the project.

What Are Backlinks? Off-Page SEO

What are backlinks? Backlinks are links to a given website placed in various locations throughout the internet. Strategically placed backlinks help consumer locate the information or products they need. Because of this factor, backlinks are valuable and actually play quite the roll in the online commercial world. In today's ever-evolving technologically driven business world, a company essentially does not exist without a legitimate and stable online presence.

The modern consumer is incredibly dependent on the world-wide-web. Increasing online exposure can be incredibly profitable to businesses offering goods and services of all kinds. SEO, or search engine optimization, is an online marketing strategy used to increase a website's odds of appearing on the initial page of a given Google search query. In case you are unaware, appearing on the first page is proven to be exponentially more profitable. So what are backlinks and how do they fit into all of this?

Using Backlinks for SEO

What are backlinks in the eyes of popular search engines? Google houses a closely calculated algorithm that is used to estimate the value of a website. When referring to a search query, this value is judged by its quality and relevance. The concept is rather simple. Google's goal is obviously to provide internet surfers with the most appropriate search results. This is where the algorithm steps up to the plate.

When calculating the relevance and essential value of a website as compared to a given search query, Google takes a close look at a number of contributing factors. Among these factors is our new friend backlinks. Not only does Google analyze the quantity of backlinks a page has, but they also take the quality of backlinks into consideration.

Quality AND Quantity Matter

Backlinks hosted on high PR websites, like YouTube or highly populated article directories, are very high in the quality department. Google recognizes these websites, and various other highly trafficked web forums, as authority websites. Because of this, these specific backlinks are worth more than the average. Keep in mind that this is not to say that some backlinks are worthless. In general, the more backlinks a website has, the more traffic it receives and, therefore, it is strictly relevant.

Using Tools to Generate Backlinks

Accumulating high quantity and quality backlinks can be tricky for a new website or blog. Often times, internet marketers use article marketing tools to create backlinks. This is essentially the process of off-page search engine optimization. These tools, can be used to post content with backlinks on thousands of websites.

While these tools can save you hours of times and headaches, it is important to use them appropriately. When promoting a young website or blog, it is important that you don't slam Google immediately with thousands of backlinks. Doing so raises a red flag and decreases your page's legitimacy in the eyes of Google. Because of this, it is important that you do what is called dripping. This essentially places your backlinking on a schedule that appears natural and not automated. Efficiently doing so will undoubtedly result in organic website traffic.

If you're looking to turn a profit online, learning to create backlinks is a must. What are backlinks going to mean to your business?