Links for Ranking – What You Need to Know

When it comes to your SEO campaign, it is always advisable to hire a SEO company to assist you. Unless you have ample time on your hands and you can keep up to date with the latest trends and algorithms of search engine optimization, then hiring a company is going to provide you with a better outcome, helping you achieve results in the long run.

At first, you may decide that hiring the top SEO company is not an option, this could be due to budget.

The problem is that over time you are going to notice that you are not improving in terms of your ranking, in fact you may be dropping down the list and the final choice is to secure a specialist company to assist you moving forward.

One of the things you will need to learn about and understand should you choose to do your own SEO marketing is links.

Links can be rather tricky and some things work and some don’t. The problem with link building is how easy it is to get wrong, which is why you want the top SEO company working with you to help you boost your brand, increase your customer base and improve your online revenue.

Your SEO company will be able to ensure that you don’t have any automatic links. There is online software you can use which will generate links for you in order to save time and energy, but the problem is that you have no idea of the quality of these links. What this means is that in the long run, you may find that the quality of the links cause you to be penalised by Google, in turn, dropping you in rank and allowing your competitors to push their way to the top.

Ensure that the top SEO company you use only uses manual link building. Manual link building, done by hand, ensures that only the best quality links are used. It also ensures that all the links used are active and working, which improves your ranking and helps you grow your business online.

Links should not be easy to get. In fact your SEO company will work hard behind the scenes to source high quality links from reputable sources. The links need to be relevant and interesting to your industry and therefore it will require work to find the right link that is going to help boost your business moving forward.

Ensure any links you choose to incorporate to boost your brand relates to your industry. It is so important that links are relevant in terms of your company, what you do and the products or services you provide. As you can imagine there is no point a home d├ęcor company using links to pet websites or vice versa. Ensure you only use the best quality and relevant links in order for link building to help you achieve success.

Speak to the top SEO company handling your campaign and identify how they choose links, what they do to identify the page, their ranking and their reputation. You only want to use reputable sources, this is not always easy to put a finger on, which means your search engine optimization specialist should have a plan to always ensure you are putting your best foot forward and providing readers with quality links that provide them with information, insight and more.

This means you need to choose the company you will work with wisely and not grab the first option that comes your way. Focus on their success, their ranking and the reviews they have to identify what is going to meet your business needs now and in the future.

Why Do Web Directories Thrive?

Why do web directories thrive in an age where so many people rely on search engines? Internet directories present curated, organized lists of related websites, where searchers can find websites based on a known category rather than the keywords that happen to make up those websites’ contents. Search engines depend on a website containing the given keyword in order to find it, whereas an online directory will direct visitors to the correct page even if the site contains no words at all.

Web or link directories are websites that specialize in linking to websites and sorting those links by category. Unlike a search engine, web directories may wholly ignore the keywords making up a web site’s body text. There are generally no robots feeding links to web directories, rather, the entries are found and sorted into categories and sub categories by human workers. Generally, directories allow website owners to request their websites be included, and then they use editors to ensure suggested links for suitability and correct categorization.

Internet directories have a long history, likely predating search engines as a means of finding content on the Web. As the Web was being developed, World Wide Web inventor Tim Berners-Lee hosted and edited a list of websites on his web space at CERN.

Modern directories are often very general in scope, listing websites over a wide set or regions, categories, and languages. Still, there are some very successful niche directories which focus on specialist areas of the Internet which search engines may not adequately cover. Shopping directories, which list retail ecommerce websites, are perhaps the most popular type of niche web directory. A good example of a niche directory is Healthcare Directory a website containing website links to health related sites.

Among the generalist directories, the Yahoo! Directory and Open Directory Project are good examples of popular generalist web directory sites. The Open Directory Project, or ODP, is notable for the breadth of its categorization and extremely large number of website listings, as well as being freely available for other directories or search engines to base their listings on.

Many of the human edited directories use volunteer editors to curate links in different categories, and the editors may be experts in the relevant subject areas. This means that links and categorization may be quite authoritative, but it also gives rise to long delays in approving websites. To solve this problem, some web directories have started using “wiki” type pages to let the community help where needed.

Directory based sites are not subject to manipulation by search engine optimization techniques, which has made them a desirable place for many webmasters to list their sites — and a target for search engine optimization specialists looking to boost the rankings of clients’ pages. As a result, some web directories will let webmasters pay extra in order to get weight from their link (by virtue of not having a nofollow tag attached), rank higher, or in some cases be included at all. No matter what the model, directory submission is not subject to automation like search engine submissions and optimization tends to be. This limits the degree to which the system is widely gamed.

Bottom line, an expert advise for Internet marketers and website owners – submit your site to as many directories possible. prefer human-edited sites and consider allocating some budget to submit your website to good paid directories.

Here’s How to Direct Traffic to Your Top Content

A solid backlink strategy is helpful in bringing in traffic to your website, but wouldn’t it be great if their first impression was of a page containing some of your top content? Backlink strategies focus mainly on sharing links for all the content you produce, so people may come in to see some of your older, mediocre stuff. While you strive to push out spectacular content each and every time, there’s always a select few that make it to the top. Local SEO companies can help you build pathways for online visitors to take, so that they do find your best content.

Here’s a look at what you can do with your web design to help drive more traffic to your top pieces.

Create Internal Pathways (aka Links)

You’d be surprised to see how many websites fail to utilize an internal linking structure. Most people aren’t going to spend too much time on your site digging around, so you have to point them in the right direction. You can see this being done on certain sites, where links to related content are implemented. You can also direct people to other areas of the site, such as the products page, services page or about us page.

Tips for Making Internal Links Work

If you have done absolutely no internal linking throughout your site, then it’s a good idea to consult with local SEO companies and consider having this done for you by an internet marketing agency (especially if you have hundreds of pages on your site already).

Meanwhile, the following tips can be used to help ensure your internal link building efforts are fruitful:

  • Use a tool like Open Site Explorer to determine the current linking structure of your website.
  • Create links to orphan pages, which are those that don’t have a parent page to direct to it.
  • Start putting contextual links in all of your blog posts, linking to other relevant posts on your website.
  • Use keyword-rich anchor text for all of your links to help boost your search engine optimization.
  • Forget about links from JavaScript and Flash, since these aren’t crawled by search engine spiders.
  • Use different colors for links to help users identify where links are in the text.
  • Never spam a page with a bunch of links – it looks bad to visitors and search engines hate this.
  • Make sure the links you add are relevant and add value to the visitor.

Internal link building takes time, but it’s well-worth the effort. However, if you don’t have the patience or are just too busy to do it yourself, then look for local SEO companies that can perform this task for you.

Free Classifieds Have Been Delivering High Traffic To Websites For Years

There are so many options available to new businesses these days to get their business information out through inexpensive means, or even free classifieds. Web sites exist which allow any citizen, worldwide, to create advertisements for either a business, or an individual item for sale. These ads can be community specific, but can also be posted and made available to a much wider audience.

One excellent tool that can be utilized are social networking sites. Anyone can advertise their business to friends and family, and via the people on their friend lists, the information goes viral to a wide range of individuals. This is a sort of digital word-of-mouth advertising which many businesses have found to be a tool they use to great success.

Of course, there is still the good old fashioned phone book available as well. Any household which has a traditional land-line receives these books, and many of them do use them when searching for goods or services. Creating a catchy and attractive ad in the phone book can also link people to their business web-site, or other social networking contacts, and they can receive more information about the business from there.

There are a variety of web sites available where average people can post their own commercials. These video sharing sites have tag lines where anyone doing a web search can be linked to their commercial, and can view all the information about the business. This creates a sense of being more personal, as potential customers can actually see the people they are about to do business with.

Many social networking sites allow videos to be linked, as do personal web sites. This allows anyone who views the video to be automatically brought into the business web-site where more information is available. Many people prefer to spend money with small business owners, and certainly no large corporate executive would be speaking on a video to promote his or her business, as these people do not connect with the public as a rule.

The Internet is the most powerful tool small business has to get their name into the public arena. This is a much more affordable alternative to attempting to create a commercial for television. Not only that, but most people watch cable networks, so television is not as useful to advertise to a specific town or community.

Mass mailings and fliers are still an effective means of advertising to a smaller area. Grocery stores everywhere still have bulletin boards out front where a cleverly designed flier can attract plenty of attention, and increase traffic into their business. One can pay a print shop to do it, but the average household printer will work just as well, and generally costs much less.

With the availability of free classifieds, social networking, and video sharing; there are many affordable options for new businesses to get their names out. With a little creativity, and a personal computer, anyone can take advantage of the technology. This is a powerful and affordable tool that any small business can use.

Link Popularity – How to Generate High Value Links by Using SocialElves

SocialElves.com is a great website to check out if you have ever wanted to be on the front page of Digg. The people who run this site where the first company of its kind to offer Digg marketing campaigns. What is the significance of this? By having a link to your website on the front page of this network would return you a huge amount of traffic along with greatly raising your link popularity on the top search engines from the high value inbound links you will obtain.

Many people every day go on to Digg and make Diggs for content they really like. If you are one of the lucky people to receive a high amount of votes saying that your content is of high value, you will end up on the front page of the site. Because people will think than that you are a mover and shaker within your industry they will click on the link to read more from you and end up on your website.

SocialElves provides varying levels of services to obtain traffic from the top social networking sites. Because these are all high page ranking sites on the search engines, each one of the postings they make will return you greater link popularity in the form of inbound links. I think you can now see the great power in using this strategy to attract subscribers and customers to your site!

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about link building and inbound marketing.