How to Use Search Engine Marketing Services to Increase Your Website’s Ranking

Did you know that link popularity plays a huge part in the ranking of websites by search engines? That means the more links you have point to your website, the higher your website will rank in the results. Now the question becomes how do get you high ranking websites to link to your website?

Webmasters can’t afford to mess around so they must obtain these high-ranking links very quickly. This is especially true of part-time webmasters; every minute is valuable. For that reason, you need to employ three techniques that can help you in your Internet marketing business and provide you with excellent link exchanges with other websites.

Three Internet Marketing Techniques To Help Website Owners Obtain Traffic

Technique 1 – Write An Article

If you want your website ranked by the search engines, you’ll need to write an article about the product/service you provide. By writing your article, your readers can learn who you are and what you are offering to them. Why should you write your article? At the end of it, you’ll place a resource box that gives the reader your website information as well as the URL for that site.

When another website or Webmaster chooses to publish your article, they’ll need to include the resource box. It’s easy to write an article. If you don’t want to do the work, you can hire freelance writers from Elance or some other free lance website. All you need to start a project is to hire a writer and have your budget.

Technique 2 – Submit Articles To Directories

Now that you have your article written, it’s time to submit it to different article directories. By publishing them in article directories, you ensure it gets picked up by ezine publishers as well as website owners who want quality, up to date information. You can find all kinds of article directories on the Internet. The more you submit to, the more backlinks you create for your website. Many article directories are going with the RSS technology. RSS stands for Real Simple Syndication, which means your articles will get further mileage.

Technique 3 – Do Your Own RSS Article Feeds

Another popular Internet marketing technique is using RSS feeds for your articles. You can easily use this by setting up a blog using WordPress.org or Blogger.com. If you’re not used to blogs, then you may want to settle on Blogger.com; however, if you’re more experienced, use WordPress.org.

Once you’ve got this set up, add your articles to the site. Make sure have a hyperlink back to your URL and have an Anchor Text using your targeted keywords. When the search engines spiders are sent out, you’ll end up higher in search engine rankings. Once you’ve done this, submit the new RSS feeds to both RSS directories and search engines.

As you see, it isn’t hard to get high search engine rankings but it will be necessary to create backlinks and do link exchanges to ensure that your article gets seen and read by all your visitors.

Uncommon Ways to Build Quality Backlinks

The creation of backlinks to your website will improve its ability to rank in search engines; these backlinks can be built in a variety of ways from social bookmarking to forum participation.

There are, however, many uncommon ways that you could be building backlinks (which many aren’t taking advantage of); this post will share some of these uncommon approaches so you can easily integrate them into your link building campaign.

“Create Badges for Websites” – A “badge” is nothing more than a design element which shows that a web user has participated in some kind of online activity. One great example of using badges for link building is when others participate in blog contests; you could make it a requirement that these users place a badge on their website as being one of the participants which instantly gives you a quality link back to your website. Another method would be to hold a “best of” within your niche; call together your community to vote on the top players within your niche and give badges out to those that have won!

“Answer Online Questions” – Websites such as Yahoo Answers and Quora have sprung up all over the web within the last few years; these websites allow its users to answer each others’ questions and even link to resources which they may find helpful to the person asking the question. Although this method of link building is a bit uncommon, it can be very effective for building backlinks when you answer questions related to your niche and include a resource on your own website.

“Create a Sticky Forum Thread” – Just as you would with creating content for your own website; aim to create an essential resource for a niche forum. “Sticky” posts, as they are called, are thread which has been “stuck” to the top of forums which are essential reading to new members and are highly resourceful to anyone that may need to be reminded about a topic. Pour all of your energy into creating a thread which collects a variety of helpful resources as well as providing your own; not only will you create a sense of authority (within your topic) but if you’re “stuck” to the top of the thread, you could receive thousands of visits and backlinks to your website.

“Work on BIG Projects” – Network with other website or blog owners within your niche; ask if they need help with their own projects and in exchange for your time, you could be associated with the project (which could include a backlink). If the project takes off and becomes popular on the web, you’ll go along for the ride and naturally build links as others include you in the description of those that are behind the project.

The Best Places On Your Website To Insert Relevant Keywords

When it comes to any type of SEO services you would be interested to get, you will always be told that it is important to smartly choose the keywords that you would like to highlight or use in such campaigns. This is because these keywords play an important part in the success of the SEO campaign you will invest in.

But in addition to SEO campaigns, keywords relevant to your business also have to be present and prominent in a very important element of your venture: your website.

Below are some of the best places on your website to insert or place highly relevant keywords that will help increase traffic to your site:

Your website’s URLs. For each page URL, include important or highly relevant keywords in them since this will help visitors easily make sense of what they will find on the page. However, when doing this, make sure you still keep the URL concise and readable. Internet users usually find links with readable, descriptive terms more trustworthy and as such, it is highly advisable that you include relevant keywords on the names your directory folders and files.

The title tag. The title tag, which shows up as the title in search engine results and on the browser window or tab, is actually the most important place to insert your keywords. Title tags are the first things that search engines scan and they appear as the actual link on search engines as well so it is vital that these tags are made up of relevant keywords. Also, since the title tag is what website visitors immediately see on their windows or tabs, they will most likely use this as the fundamental means of identifying your site.

H1 tags. SEO experts have always recognized the importance of having H1 tags in websites. An H1 tag is one of the commonly used HTML headings in all websites. H1 pertains to the most important title or heading. The H1 tag usually pertains to the title of a post or article as well.

Page content. The contents or posts are the main reason why your website exists and are the most important elements that your visitors will view or read. As such, it only makes sense that they contain the vital keywords relevant to your business. Most SEO experts suggest that a typical page should contain just 2-3 keywords and 4-5 on pages with more copy. However, you need to remember that quality and relevance and quality always wins over keyword density so never stuff each page with too many keywords and that you smoothly and sensibly incorporate or include them in all the contents.

Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.

Post Panda Web Marketing Strategies

Link building is not an easy activity, especially for beginners. You have to take it step by step and of course in the legitimate way. Google today is more oppressive with their rules and regulations when it comes to controlling spam on their search engine which makes it difficult for internet marketers and small businesses to get ranked their websites. Other perceives it as a good thing and also others would claim that it’s the biggest thing happened.

And so, you have to perform legal and careful methods of link building strategies to get listed on search engines such as Google and Yahoo!

The following are the 7 strategies that will help you generate right backlinks and guess what these techniques are commended by Penguin so, no one can claim that they are fake backlinks

Reclaiming the Links

To see for yourself the broken links of your website you must make use of GWT. Go to the GWT, click on your website, a list will appear from which you have to select “Site Health”. Eventually select the “Crawl Errors”. At the bottom a list will appear in which you will get all the URL’s that have back links to your website. Repair the links that are broken with the help of a 301 redirect.

Automatic Attribution

Take full advantage of the attribution service detection like tynt that will boost your traffic up to 40% on a page along with the relevant non anchor links.

Links on Image

Submit your site to a number of CSS directories such as the CSS Mania if you page is created in CSS or CSS Elite and Web Gallery.

Directory Submission

One of the best techniques used for brand marketing. When you use your business name in your anchor text for directory submissions you are improving the brand awareness or your products and websites. When you use your business name, your keyword targeting and gain link building within your directory submission process you are in effect building your brand name at the same time.

Give donations

Look for the “Donators page” and “donations page”. You will get the selection from where you can choose an amount. This way, you can conveniently market your page among the target audience and potential client.

Local Business Market

The best and most-effective links not only for back linking but also for trust building are the links you get from the Better Business Bureau (BBB) and the Chamber of Commerce. You don’t need to worry if ask for a registration fee because the pay you will you will pay for the membership can be considered as the fee for setting up the business. As such, you get a massive traffic for your site that is a huge help on increasing your website popularity.

Create an Appealing and Informative Twitter Account

Twitter, is one of the best social media sites that is widely used by marketers to market their sites and products. Yet, you have to create an account that is well worth and is attractive to your target audience.