SEO Web Links and Backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of the Google search engine results. What you have to bear in mind is where Google is coming from when they decide which websites go on page 1.

Their business depends absolutely on showing the most relevant websites for a specific key phrase search, otherwise their competitors might start to get a look in.

In the very early days, this was just a question of looking at the words in the web page. This is how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” which looked at the web links between websites (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the text on the actual web link). This proved very successful, and before we knew it Google had usurped YAHOO as the leading search engine because they gave better results.

Needless to say once everyone knew that Google was looking at web links, the Search Engine optimiser chaps started building web links willy nilly and this was for a while a very powerful technique to game the system and get your website promoted.

Google countered with the PENGUIN update, which tries to recognise the genuine web links and remove the artificial links on the basis of relevancy, non-random IP addresses and non-random anchor text (the text on the link) etc. This caused quite a lot of anguish to web masters who had built poor web links and found themselves penalised and well off page 1.

Even recently, Matt Cutts of Google admitted that when Google attempted to set search rankings without using web links, they got poor results. So web links are still important, and you should try to build web links so long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It’s worth bearing in mind that the precise algorithm Google uses is a state secret, and changes constantly. Just remember to think back to the Google business model, where they must show the most relevant results to their users.

But you can listen to the chatter on the internet and in particular take note of any announcements by Google, for example they have announced that in searches done on a mobile (now more that 50% of all searches), they will give priority to responsive websites, i.e. designed to show properly on mobile phones with their narrow screens.

Recently the Google Search Quality Guidelines have come out in to the open, This document is for their internal evaluators, but it emphasises expertise, authority and trust, In practice this means that links and mentions from people who are considered an authority are valued.

There are many articles on SEO, which will have a lot of details, but the main things you must do for SEO is:

(1) Provide useful content/information/service, be prepared to give away some trade secrets

(2) Persuade others to share your content, by perhaps social media share buttons on your own website or relevant backlinks from others to your website.

http://www.ruby-web-links.com

Importance of Building Backlinks for Targeted Website Traffic

A web site without any visitors is nothing but a liability for a business. Its existence is futile unless it gets a quality traffic. A site can gain traffic with the help of backlinks. Backlinks are the number of pages that point back to your site. Building link popularity is very important in order to acquire more traffic. Hence, it should be done in an appropriate manner so as to gain a targeted traffic.

The marketing strategies experience a change every now and then. In order to stand its ground firmly, a site needs the support of strong and quality backlinks. For, the backlinks make a site popular and credible. Backlinks do not just help a site connect to others, they also improve the search engine ranking. Links are counted as votes. Not all links carry the same value. The importance and value of a link depend on the relevancy and credibility of the linked site.

Having a number of inbound links from thematically similar and popular sites help immensely in driving the right quality of traffic towards a web site. Since customers prefer to look for products and services only on popular and reliable sites, they will automatically get directed to a site which has inbound links from these web sites.

The quality and quantity of the traffic depends on the quality of links. Only relevant and authority links help in generating the targeted traffic. One should always refrain from building links just for the sake of building them. Procuring links from irrelevant sites will only drive irrelevant traffic to a web site. They can even lead to a penalty. They should, therefore, be avoided at any cost.

Backlinks are the building blocks which make a web site more visible to a large number of potential customers. In fact, links are the only way a web site can procure customers. Every care should be taken while building links. Quality should never be compromised in temptation of quantity. If built appropriately by using ethical means and posted on relevant sites, links provide long term benefits to site not just in terms of traffic but also in terms of sales and Page Rank.

Uncommon Ways to Build Quality Backlinks

The creation of backlinks to your website will improve its ability to rank in search engines; these backlinks can be built in a variety of ways from social bookmarking to forum participation.

There are, however, many uncommon ways that you could be building backlinks (which many aren’t taking advantage of); this post will share some of these uncommon approaches so you can easily integrate them into your link building campaign.

“Create Badges for Websites” – A “badge” is nothing more than a design element which shows that a web user has participated in some kind of online activity. One great example of using badges for link building is when others participate in blog contests; you could make it a requirement that these users place a badge on their website as being one of the participants which instantly gives you a quality link back to your website. Another method would be to hold a “best of” within your niche; call together your community to vote on the top players within your niche and give badges out to those that have won!

“Answer Online Questions” – Websites such as Yahoo Answers and Quora have sprung up all over the web within the last few years; these websites allow its users to answer each others’ questions and even link to resources which they may find helpful to the person asking the question. Although this method of link building is a bit uncommon, it can be very effective for building backlinks when you answer questions related to your niche and include a resource on your own website.

“Create a Sticky Forum Thread” – Just as you would with creating content for your own website; aim to create an essential resource for a niche forum. “Sticky” posts, as they are called, are thread which has been “stuck” to the top of forums which are essential reading to new members and are highly resourceful to anyone that may need to be reminded about a topic. Pour all of your energy into creating a thread which collects a variety of helpful resources as well as providing your own; not only will you create a sense of authority (within your topic) but if you’re “stuck” to the top of the thread, you could receive thousands of visits and backlinks to your website.

“Work on BIG Projects” – Network with other website or blog owners within your niche; ask if they need help with their own projects and in exchange for your time, you could be associated with the project (which could include a backlink). If the project takes off and becomes popular on the web, you’ll go along for the ride and naturally build links as others include you in the description of those that are behind the project.

Links for Ranking – What You Need to Know

When it comes to your SEO campaign, it is always advisable to hire a SEO company to assist you. Unless you have ample time on your hands and you can keep up to date with the latest trends and algorithms of search engine optimization, then hiring a company is going to provide you with a better outcome, helping you achieve results in the long run.

At first, you may decide that hiring the top SEO company is not an option, this could be due to budget.

The problem is that over time you are going to notice that you are not improving in terms of your ranking, in fact you may be dropping down the list and the final choice is to secure a specialist company to assist you moving forward.

One of the things you will need to learn about and understand should you choose to do your own SEO marketing is links.

Links can be rather tricky and some things work and some don’t. The problem with link building is how easy it is to get wrong, which is why you want the top SEO company working with you to help you boost your brand, increase your customer base and improve your online revenue.

Your SEO company will be able to ensure that you don’t have any automatic links. There is online software you can use which will generate links for you in order to save time and energy, but the problem is that you have no idea of the quality of these links. What this means is that in the long run, you may find that the quality of the links cause you to be penalised by Google, in turn, dropping you in rank and allowing your competitors to push their way to the top.

Ensure that the top SEO company you use only uses manual link building. Manual link building, done by hand, ensures that only the best quality links are used. It also ensures that all the links used are active and working, which improves your ranking and helps you grow your business online.

Links should not be easy to get. In fact your SEO company will work hard behind the scenes to source high quality links from reputable sources. The links need to be relevant and interesting to your industry and therefore it will require work to find the right link that is going to help boost your business moving forward.

Ensure any links you choose to incorporate to boost your brand relates to your industry. It is so important that links are relevant in terms of your company, what you do and the products or services you provide. As you can imagine there is no point a home d├ęcor company using links to pet websites or vice versa. Ensure you only use the best quality and relevant links in order for link building to help you achieve success.

Speak to the top SEO company handling your campaign and identify how they choose links, what they do to identify the page, their ranking and their reputation. You only want to use reputable sources, this is not always easy to put a finger on, which means your search engine optimization specialist should have a plan to always ensure you are putting your best foot forward and providing readers with quality links that provide them with information, insight and more.

This means you need to choose the company you will work with wisely and not grab the first option that comes your way. Focus on their success, their ranking and the reviews they have to identify what is going to meet your business needs now and in the future.

Why Do Web Directories Thrive?

Why do web directories thrive in an age where so many people rely on search engines? Internet directories present curated, organized lists of related websites, where searchers can find websites based on a known category rather than the keywords that happen to make up those websites’ contents. Search engines depend on a website containing the given keyword in order to find it, whereas an online directory will direct visitors to the correct page even if the site contains no words at all.

Web or link directories are websites that specialize in linking to websites and sorting those links by category. Unlike a search engine, web directories may wholly ignore the keywords making up a web site’s body text. There are generally no robots feeding links to web directories, rather, the entries are found and sorted into categories and sub categories by human workers. Generally, directories allow website owners to request their websites be included, and then they use editors to ensure suggested links for suitability and correct categorization.

Internet directories have a long history, likely predating search engines as a means of finding content on the Web. As the Web was being developed, World Wide Web inventor Tim Berners-Lee hosted and edited a list of websites on his web space at CERN.

Modern directories are often very general in scope, listing websites over a wide set or regions, categories, and languages. Still, there are some very successful niche directories which focus on specialist areas of the Internet which search engines may not adequately cover. Shopping directories, which list retail ecommerce websites, are perhaps the most popular type of niche web directory. A good example of a niche directory is Healthcare Directory a website containing website links to health related sites.

Among the generalist directories, the Yahoo! Directory and Open Directory Project are good examples of popular generalist web directory sites. The Open Directory Project, or ODP, is notable for the breadth of its categorization and extremely large number of website listings, as well as being freely available for other directories or search engines to base their listings on.

Many of the human edited directories use volunteer editors to curate links in different categories, and the editors may be experts in the relevant subject areas. This means that links and categorization may be quite authoritative, but it also gives rise to long delays in approving websites. To solve this problem, some web directories have started using “wiki” type pages to let the community help where needed.

Directory based sites are not subject to manipulation by search engine optimization techniques, which has made them a desirable place for many webmasters to list their sites — and a target for search engine optimization specialists looking to boost the rankings of clients’ pages. As a result, some web directories will let webmasters pay extra in order to get weight from their link (by virtue of not having a nofollow tag attached), rank higher, or in some cases be included at all. No matter what the model, directory submission is not subject to automation like search engine submissions and optimization tends to be. This limits the degree to which the system is widely gamed.

Bottom line, an expert advise for Internet marketers and website owners – submit your site to as many directories possible. prefer human-edited sites and consider allocating some budget to submit your website to good paid directories.