5 Link Building Mistakes You Should Watch Out For

Search Engine Optimization was never as strict as it is today. Internet marketers peppered their content with several keywords and literally bought traffic by exchanging links with other sites. However, with two major Panda updates, Google has tightened its reign over internet marketers increasing the challenges for them. The search engine has started taking into account the use of keywords and the quality of links very seriously when ranking pages.

If you’ve noticed a drop in traffic overtime, particularly after the updates, one of the reasons could be a fault in your link building strategy. Here is a list of the common mistakes most internet marketers make and the solutions to it.

1. Do not pay for links, build them –

It is an easy way out of the problem and can help you get 1000’s of links, but obtaining links by paying for them is not beneficial to your business. It might get you some traffic initially. Your business will be penalized if Google finds out about it. Also, the traffic that you get will not convert because it is not targeted.

Instead, invest time and money on building high quality natural links. You can spend money on creating blogs to promote your site.

2. Posting links at the wrong places –

Most marketers promote a business by posting content to places other than their website. Links to the parent website are embedded within the content. The common places include article directories and other websites and blogs that accept guest posts. Marketers choose to post content at blogs that accept content easily.

A strict approval process indicates zero tolerance for poor quality and as such people trust these sites for the information and services they provide. Hence, you should be very selective about where you choose to post content if you’re looking to build quality links.

3. Repeated use of exact anchor texts –

Aggressive use of exact match anchor texts links within the text is another common link building mistake pointed out by SEO experts. It can hurt your search engine ranking badly and also result in your site being penalized.

A better option is to use semantic keyword anchor text links. Semantic keywords are variations of the main keyword you are ranking for and are an effective solution to the problem of excessive use of exact anchor texts.

4. Getting links from irrelevant sites –

The obsession with building links for one’s website often compels one to exchange links with any site willing to exchange links in return. When you exchange links with sites not associated with your niche, you are probably trying to hint to Google that you prefer to take the easy way out.

If you are looking to get back links for your site, choose only relevant sites. For example, if you sell items for babies and toddlers, you can link to a website or blog on parenting or childcare, but definitely not a travel blog.

5. Not writing quality content –

Business owners concentrate on the different ways in which they can build back links for their website by using rich anchor text links. The reality of building quality links lies less in building them and more in earning them by writing quality content. Your audience will voluntarily click links and share them if the content you create is informative, valuable, accurate and engaging.

Link Popularity and Press Releases

The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called “Link Popularity”. Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.

Search Engine Optimization

Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, “on-page” and “off-page”. On- page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let’s look at off-page first.

Off-page

In trying to quantify the importance of a website, search engines have developed sophisticated algorithms that rank web pages for their quality. The largest factor in determining quality is the number of links to a web page. Links are an almost impartial method of determining how popular a website or a web page is. Or to put it another way, quality websites are the most popular and so have the most links to them. AS previously mentioned this is called “Link Popularity”. So to improve your standing on the search engine you need a higher link popularity.

Another very important factor in off-page optimization is the text used to link to your site. This is called the anchor text. Adobe rank the highest in the search engines for the words “click here”. Why should that be? The word “click here” isn’t in the title of the page, nor is it in the page itself! So why does a search engine like Google rank Adobe so high for this term? Because many of the websites linking to Adobe used the words “click” and “here” many times in the anchor text of their links to Adobe. You know… Click here to download Acrobat Reader…

Press Releases

A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines, etc.) They are used to make announcements which are newsworthy. The mistake that many people make when writing press releases is that they don’t find the angle necessary to make their announcement newsworthy. Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Press releases written as sales pieces will be completely ignored.

There are various ways to submit free press releases on-line. Some of the popular sites are:

http://www.free-press-release-center.info

http://www.prweb.com

http://www.prleap.com

How can a press release help with building your link popularity?

Most of the free press release services are text-based which means you will not be able to add any HTML tags and so you can’t add any keyword-optimized links into the press release. However others like the Free Press Release Center (FPRC) allow you to also supply some keywords for that press release. When that page is viewed by someone, including the search engines, the keywords will be used to create links within your press release back to your website.

This means:

There is a one-way link to your website

The link uses the anchor text of your choice

The link is within a natural context of the press release.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. Some services like FPRC allow you to buy a cheap upgrade, which means your press release will remain permanently in their system. This means that your “in context” links with the anchor text of your choice remain permanently for search engines to find and so helping improve your rankings.

When preparing your press release you should optimize it for the keywords which are important for your site, product or company. This means that when someone searches for information in your industry, your press release will be seen as relevant by the search engine.

On-page

There are several factors in on-page optimization. The first is the title of the page. This is almost the first thing the search engine reads when it visits a page. All of the free press release services use the title of your press release as the title of the web page. So when preparing your press release try to put some of your important words in the headline, however don’t force them in as then you will alienate your readers (the journalists).

After the title is the heading tags on the page. Like the title of the page, your headline will become the first heading on the page. Again you should optimize your headline.

If you prepare an optimum press release and select good keywords you can gain valuable incoming links to your site as well as gaining exposure through the media.

How to Make Your Link Building Effective

Link building has become an important part of search engine optimization and is being used extensively by internet marketing companies throughout the world to help their clients drive more traffic to their websites.

So what is link building? Link building is getting external websites to drive traffic to your website. That’s right, you use this to not only make those other sites help you gain traffic, but they are also used extensively by search engines to find websites and determine their ranking.

Of course, this is not an easy process and it takes time to get the links set up and working for you. In fact, there are automated services being offered, but they cannot guarantee the same quality as manual link building, which reduces the risk of broken and poor quality links and ensures that search engines look on your links in a favourable light to help boost your ranking moving forward.

There are numerous ways to get external sites to link to your page and one of the most commonly used options is to create top quality content complete with a link to your website or the specific product or service on your website. Doing this you need to provide informative and interesting content that external sites want to share to their clients and that will help you grow your customer base in the future.

The next important consideration is the submissions. What are you going to submit to push your business forward? Are you going to use blogs? Blogs are a great way to boost brand visibility on external sites, while helping you grow your business. You can upload a guest blog onto a site in your chosen industry with a link to your page. If the site has more of an audience or a higher ranking, you are guaranteed to drive more traffic to your site.

Then there are press releases, which you can upload to numerous hosts who have good reputations online With press releases you want to share interesting information about your company or industry that will grab attention. Articles are also a great means to gain links and ensures you share informative details on products and services with your clients, while helping them find your website with ease and confidence.

Mentions are a top way to generate links. May of the best link building services will mention a client in a comments section of a blog, article or press release, even on social media. There are numerous sites where you can write a comment with a link to your website, which can help clients find your site at any time of the day or night.

Reviews are an excellent opportunity for any company when it comes to link building and you will want to rely on your link building services provider for this one to ensure that your links are only shared with authoritative review sites to boost your brand and help you achieve success.

The final option is to approach your partner companies and ask them if you can write a guest blog for them or if they can mention your link on their page. If it can benefit both of you, then chances are that this can become a great networking opportunity for both of you, helping you both reach a much wider audience.

Ideally you will want to hire a link building services provider who will ensure you only receive the finest quality links to increase your ranking, visibility and revenue over a period of time.

What Is The Relevance Of Link Building Services In Improving Online Profits?

Search engine results pages of Google is not the only one that benefits from link building system but also the host as well. One remarkable benefits of the link building system is it helps improve online business profits. This article provides the reader with adequate knowledge on how services can influence the return of investments and how the quality links affect the website owner. We must read more in order for us to fully understand.

It aids in bringing internet users to your website.

It is significant to link your online business to a good quality link in order to bring good quality visitors to your website as well. If your link is posted on quality and credible sites, you are certain to be more appealing and can increase number of visitors. Let me make you undertsand this point by using a certain example. For example you are a maker of a gardening equipment and you received an important link from a particular blog talking about gardening or a reader wants to know more about your gardening equipment upon seeing it on the internet or in a newspaper. In that case you can notice that there will be a number of visitors who will be clicking on your website. When people will be visiting your website, they will feel the urge to buy your products. As a result, this means sales, and the higher the number of visitors means the higher the profit or gain.

It is important that you should be prepared to make sales to costumers. You must make sure that the home page and the contents of your website is useful and appropriate to make visitors buy your product. If you are not certain, you can ask guide from a trusted digital marketing group that can help you get higher online visibilty.

Develop search engine ranking with proper tactics.

What influences you website’s page ranking in the SERPs? It is for a fact that the inbound links you have in your website impose great influence. Traditional methods of using low quality links to increase SERP ranking has already long been eliminated. Websites that use SEO with exclusive and good quality links are credited by Google with their Panda and Penguin updates.

The rise of social media sites makes link building easier and convenient. It is easier now to make a good relationship with your potential costumers without seeing them yet. It would be more easy to improve and share links of your articles and post if you already have a numerous numbers of fans or followers to your website.

Using of appropriate links has been a good tool for quite some time now.

Quality links have been really effective in inviting visitors and potential costumers for quite some time. Google gives importance on the links that you got a long time ago. The links that you got for a long time still influences your ranking and in making visitors interested to your site.

Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.